In the era of TikTok and Musical.ly, Dancing Uncle aka Sanjeev Shrivastava doesn’t need any introduction or either of the platforms to market himself. He is a brand in himself.
We have witnessed a lot of sensations in our country who become popular in just a single night but this man has been breaking stereotypes with his crazy dancing moves at the age of 46.
It took him just one dance performance at his brother-in-law’s wedding in Gwalior which was recorded and there was no looking back since then. He became a celebrity after the video of him dancing to ‘Aap Ke Aa Jaane Se’ went viral. In an interview, Dancing Uncle had once said, “I have been dancing since the age of 10. I am extremely passionate about dance – in fact, it is part of my being. Dance is my first priority.”
Above all this, you are surely going to be surprised to know his current success he has achieved being a celebrity. It is outstanding how he has taken his own marketing to a whole new level.
Jasim, a UAE-based music composer and producer, in collaboration with Indian singer Benny Dayal released a new song with an appropriate title ‘Chacha Naach.’
The interesting part to this is, our very own Dancing Uncle has been featured in the video dancing to the peppy beats of the song. Jasim and Benny Dayal too feature in the video dancing to the catchy beats of the song but ironically they act as background dancers to Uncle Sanjeev.
Because of his overnight stardom, he also got an opportunity to meet many Bollywood celebs like Madhuri Dixit, Suniel Shetty, Salman Khan, and his idol, Govinda. Apart from these Bollywood celebs, he got the opportunity to meet Shivraj Singh Chouhan, the then-Chief Minister of Madhya Pradesh in addition to a message post by the CM himself on social media.
Mesmerized by the stardom and fame of our Dancing Uncle? Well, all of us are. He with his dance performances has certainly won hearts. Your love towards your hobby can make you a celeb at any time because in this digital India you never know who might record a video of yours and uploads it on YouTube making you a celebrity overnight.
We wish all the luck to Dancing Uncle and his new video song and hope that it is another ‘Teri aankhyan ka you kaajal!’