To celebrate wedding season, Peter England has associated with IPL franchise Chennai Super Kings with a TVC featuring players of CSK. The ad puts the spotlight on the cricketing superstars who are shown to suit up in Peter England Wedding Collection.
The 30-second video shows a light-hearted friendly exchange of words between MS Dhoni and his CSK counterpart Shane Watson, Dwayne Bravo, and Murali Vijay. When Bravo asks what’s happening to Dhoni, he replies that it’s my wedding suit to play a prank with the teammates. This creates a curiosity in them thinking Mahi is getting married. MS Dhoni is looking attractive in his colorful Peter England Wedding outfit managing to impress his teammates who are showering compliments. The video ends with the cricketers looking amazing in the Peter England signature suits.
Manish Singhai, COO, Peter England, said,
“We are excited to unveil the Wedding Suits and Blazers collection which offer a rich promise to every Indian man to be his fashionable best this wedding season. The Wedding campaign featuring CSK stars brings to life the brand’s high voltage fashion quotient. A highly focused marketing campaign is being executed across platforms to reach our consumers.”
You can watch the complete ad below: