Colors are an important aspect of any marketing campaign. They show what message the brand wants to convey about their product. Different colors have different psychological effects on consumers. Red motivates. Blue stands for building trust and Orange stands for confidence. Below are some effects of different colors on the marketing of brands.
Red represents energy and fire. It also provides an image of inspiration and passion. Coca-Cola is one brand that has been using the color red since years. Red can also represent focus and something that is full of life. Use red in your brand if you want to convey a strong feeling or bond with customers.
Yellow represents optimism and peace. It is a very cheerful color and is being used by famous brands such as Subway and Snapchat. A simple font in capital letters looks amazing with yellow as the background color. Use yellow in your marketing campaign if you want to convey a positive impression about your product.
Blue has always been seen as a trustworthy, loyal and dependable color. One of the most used colors in marketing these days, this color serves multiple purposes. Some famous companies that use blue in their logos are Facebook, Nivea, and American Express. Because of its secure feeling, blue has always been a favorite color of the financial sector.
Green represents progress and plenty. It represents growth, harmony, and freshness. Some famous brands who use green in their logo are Animal Planet, 7up, and Starbucks. Use green if you have a product in your mind related to nature, adventure or fitness.
This article will surely help you to use colors correctly as they play a big role in conveying the right kind of messages to the audience. Do share your comments on this.