A unique selling proposition is what differentiates a business from its competitors. It gives customers a reason to trust a brand and also increases brand loyalty. The most important element in the marketing message, here’s looking at some of the world’s best value proposition examples.
FedEx Ground Business Unit has a simple and clear value proposition, that is moving a package from one point to another for a better price, in comparison with any other brand. It will also be done quicker than anyone else can on the ground, and the brand does this by optimizing a flexible operating mode
2. Coca Cola
The current value proposition of the beverage giant is “The Coke Side of Life”, representing happiness, on opening a can of coke or any other product from its kitty. It shows that Coca-Cola makes an environment enjoyable, comfortable, and sociable while consuming a Coca-Cola product
Apple’s Unique value proposition has always been “The experience is the product”. And staying true to this, is its flagship product, the iPhone. Apple states that it believes a phone “should be more than a collection of features” and always focuses on the overall experience of using the device. With more than 2 million apps for customers, it serves as a device for communication and entertainment, both.
M&M will always stand out from other competitor candy brands, for its value proposition which is also stated in its USP- ‘Melts in your mouth, not in your hand’. The hard sugarcoat over the gooey chocolate inside averts sticky mess and guarantees a sweet and mess-free experience.
For customers looking to be home soon, a value proposition would be the convenience of not having to search for a taxi. And Uber guarantees- “The smartest way to get around”, using just a few clicks on one’s phone.
Starbucks offers its customer the finest coffee, with a strong commitment to creating a global social impact, served in stores that promote a welcoming and warm atmosphere where everyone can feel “like home”. The brand, which is renowned for its customer loyalty, offers not just coffee to anyone walking in its store. A much-needed talk before heading out for a day at work, or just a refresh from a long day, the brand offers much more, just like its USP conveys- “Expect More Than Coffee”.
Swedish furniture and homeware brand IKEA provides high-quality furniture at affordable prices. The brand offers services beyond home furnishing, and it aims to create a better everyday life for many people.
For most of us, bookkeeping is a major pain area. But LessAccounting is built with the aim to simplify accounting and bookkeeping, which is shown through its simple yet effective tagline- “Make your life easier with our accounting software”.