In the age when e-commerce websites are ruling the international market, a Pune based supermarket chain has trolled popular companies including Amazon and Flipkart by listing their annual losses on its website. Dorabjee’s, which is one of Pune’s most reputed Supermarket chain has a column on the front page of its website which shows why they didn’t enter online selling business despite being so successful online.
The list clearly shows that all the major players in Indian e-commerce market are facing losses but are continuing their business in hope of a bright future. You can see the image below:
The four major leaders in the Indian online marketplace have been listed on the site and it shows these 4 companies combined lost more than Rs 1000 crores in the year 2016 only. On a simple note, it has a text written “The short answer, we don’t wish to lose money,” below the list.
Launched by Dorabjee Patell in 1911, Dorabjee’s is most probably the oldest Indian supermarket and is running successfully due to the trust and integrity customers have with the company.
Most people believe that Dorabjee’s is not changing its marketing strategy, but the officials of the company are confident that they are going with right methods. They believe that trying too many different things in business has made some big companies to stop their operations.
Dorabjee’s has been run by 4 generations of the same family ever since its start. A website is the only modern technology service which this company is using. The website helps customers to find their nearest stores.
Indian online market is growing very quickly and customers prefer online sales for the huge discounts they get. The recent deal between Walmart and Flipkart is the biggest e-commerce deal till date. It is expected that both Walmart and Amazon will try to attract Indian customers by offering them amazing discounts.
It will be interesting to see how companies who are dependent on physical stores will run their operation to beat online competitors.