Beauty standards have always been unrealistic for centuries all over the world. Men and women have been made to follow some absurd trends in order to add to their appeal.
But with time, and with people being more woke in recent times, all the scales of beauty have been shattered.
It had been widely observed in the fashion industry that women with very frail and petite structures and fair skin were the only beauty benchmark for decades.
Even when it came to beauty and wellness products like soaps, brands advertised and promoted fairer-looking skin. Women all over struggled to meet those standards and a large fraction of the population had felt unhappy in their own skin and body.
While there have been many campaigns by brands to be more inclusive of all body and skin types, a complete change is yet to come.
Dove has been one brand that has taken it all up tremendously. In the past few years, Dove has taken up models who look more realistic and relatable to the masses sending out a clear message about what ‘Real Beauty’ is.
And with its recent campaign, Dove has taken it up a notch. The ‘Real Beauty’ campaign has now entered the Metaverse.
As per Dove, many female gamers have felt that their characters depict unrealistic beauty standards and are hypersexualized. They say that 74% of women wish that their character would look more like themselves.
Dove has done just that by teaming up with Unreal Engine. Dove created avatars inspired by real women, to show what representation in games would look like.
This new campaign by the brand has taken the internet by storm and people have applauded the brand’s efforts. It was the need of the hour and has truly been a step towards a more inclusive approach.