As India marked it’s 73rd Independence Day on 15th August with celebratory ceremonies all over the country, Durex ensured to play its part on the social media to remind the people the true meaning of freedom.
Durex India who is known for it’s savy and witty social media content posted a video that showed a few way to celebrate and cherish the freedom which included “love, orgasm, break free, consent, laugh, live, choose, sexuality, and be you”.
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The post successfully garnered over 298,503 views in the span of a day and is still being liked and watched on the platform.
With sex, sexuality and love still being considered a taboo in the country looks like we all some serious lessons to learn from Durex’s bang on marketing.
While many appreciated the thought and efforts of the brand, many also left no stone unturned to remind them of the Rakshabandhan celebrations falling on the same day.