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    Can Legacy Remain A Differentiator In Modern Marketing?

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    Fearlessness Comes When You Stop Waiting For Permission: Neha Markanda On Leadership & Life

    Fearlessness Comes When You Stop Waiting For Permission: Neha Markanda On Leadership & Life

    Why Brands That Listen To Communities Are Winning In The Attention Economy

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    Having A Strong Support System At Home & Around You Isn’t A Luxury But A Necessity: Pratibha Singh

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Durex Comes Up With The Perfect Wish For Asian Games 2018 Success

Shubham Sachdeva by Shubham Sachdeva
September 3, 2018
in Advertising, What’s Buzzing
A A

Durex is known for its witty and relatable posts on social media. The way it connects everything making the news into an advertisement for the company is something that every marketer should learn.

Asian Games
Source

The 2018 Asian Games turned out to be India’s best ever performance in this tournament till date and the whole nation is celebrating this success.

India’s gold tally of 15 is their joint best along with the 1951 Delhi Games, but the overall total of 69 medals is the highest-ever, the previous best was 65 they had won in 2010. Here’s a tally of India’s medals: Gold 15, Silver 24, Bronze 30.

Source

This made popular Indians to express pride and congratulate the winners through tweets:

Sachin Tendulkar

Doesn’t matter if you have to Box ???? your way through or cross the toughest Bridge to win????. Boxer #AmitPanghal & the Bridge team, #PranabBardhan & #ShibnathSarkar, strike Gold????at the #AsianGames2018. History has been made with India’s highest ever #AsianGames medal tally of 67. pic.twitter.com/doiYWO5cin

— Sachin Tendulkar (@sachin_rt) September 1, 2018

Anil Kapoor

Congratulations on the Gold Medal ???? Bridge ( Men’s Pair )!! #AsianGames2018 @asiangames2018 #IndiaAtAsianGames pic.twitter.com/8PVvBi6qrm

— Anil Kapoor (@AnilKapoor) September 1, 2018

Pranab Mukherjee

Spectacular performance by the Indian Contingent on the last day of #AsianGames2018. A big congratulations to Amit Panghal for bringing home Gold in 49kg boxing as well as Pranab Bardhan and Shibhnath Sarkar for their Gold in Bridge Men's Pair Event. Well Done. #CitizenMukherjee

— Pranab Mukherjee (@CitiznMukherjee) September 1, 2018

Rajyavardhan Rathore

Well done @TheHockeyIndia!

An impressive performance by the Indian #Hockey team to win a Bronze medal in the #AsianGames2018 by defeating Pakistan by 2-1.

Good teamwork and coordination, boys.#KheloIndia #IndiaAtAsianGames pic.twitter.com/8qxY6PpVFk

— Rajyavardhan Rathore (@Ra_THORe) September 1, 2018

Ranveer Singh

Our champion athletes have killed it at the #AsianGames2018 !! 69 medals!! A landmark achievement !! Here’s to inspiring a billion hearts!! JAI HIND!! ???????? ????????????

— Ranveer Singh (@RanveerOfficial) September 3, 2018

Source

Also Read: 10 Brilliant Ads From Durex That Shows Their Creativity

Durex, as usual, came up in its own unique way of wishing.

When you’re in it to win it, you finish big! #AsianGames2018 pic.twitter.com/waGdwlJEDR

— Durex India (@DurexIndia) September 3, 2018

The social media team of Durex never fails to impress its fans. It is really tough to create something new on the regular basis but dedication always pays off and in this case, making Durex as one of the most popular brands in its category on social media.

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