Durga Puja is one of the most popular festivals celebrated in India. The festival is a way of admiring the goddess Durga and is extremely auspicious among the Bengali community throughout the world. Also, it is a great opportunity for brands to connect with their audience and strengthen the bond.
Paying a tribute to Goddess Durga, Edelweiss Tokio Life launched a digital film in Hindi and Bengali dedicated to women for their ultimate strength.
The film speaks about how women may get pushed back at times, but they always get up and come back stronger than before. It talks about the famous metaphor of Goddess Durga defeating Mahishasura showcasing how powerful each woman is if she believes in herself.
Through this video, the brand throws light on how people of society always want to limit women. Also, the video is reminding women that they have an inner Durga in themselves.
No labels, no limits can stop women from flying high because they are unlimited. So go and let nothing limit your dreams and aspirations and live your #ZindagiUnlimited