It is that time of the year when we all become optimistic about the future and see the coming year as a perfect opportunity for start doing something for all those things that we always wanted to achieve in our life. Also, it is the best time to sit down and prepare a list of important lifestyle changes you want to make.

While there are so many different things we can write according to our choices on this list, there are some points that should be on everyone’s mind. Edelweiss Tokio Life Insurance has talked about all those points in a fresh way that made us write about their latest campaign.

The insurance brand has launched a video advertisement named Ek resolution aisa bhi that is winning hearts all across the internet. Often we think New Year resolutions as something which is beneficial for ourselves only and in the process we forget that the people who are an important part of our life are the ones we should be cared about most. Edelweiss probably knows this fact and this is probably the reason they made an ad that encourages everyone to take a resolution to complete your better half’s resolutions.

To elaborate more to you, the video shows a husband who finds out his wife’s resolution for New Year. He decided immediately to help her achieve those. After getting to know this, the wife feels very happy and also tells that she is also doing something similar by planning a trip with friends for him. You can watch the complete video below:

We believe Edelweiss Tokio Life Insurance has picked the right way to promote their new plan named Zindagi Plus as securing the life of the loved ones should be kept on the top while preparing a resolution list. Also, other resolutions shown in this ad are apt for everyone as we all want to be healthy, to follow our passion and have a good time with friends.

Such ideas always help a brand to make an emotional connection with the target audience that makes customers think about the need of a product for the right purpose.