Pollution has become a big concern for India, especially for the capital Delhi where pollution levels have started affecting daily life as well as the big events in the city. The on-going India vs Sri Lanka test match is a recent example which shows how much the problem has increased. Sri Lankan cricketers are wearing masks on the ground while fielding.
While it is a matter of concern for everyone, Dettol SiTi Shield took full advantage of the situation to market their masks. Look how Dettol SiTi Shield tweeted to Sri Lanka Cricket’s official Twitter account.
Hi, Your players are using a surgical mask which's ineffective against the PM 2.5 particle pollution. If you're serious, we'll send you 11 Dettol Sitishield N95 masks (98% protection against PM2.5) so that there's no reason to stop the game, and delay India's series win 😉
— DETTOL SiTi SHIELD (@SiTiShield) December 3, 2017
Have a look at some of the reactions from Twitter users on this epic marketing method of Dettol SiTi Shield.
A suggestion to Dettol SiTi SHIELD
Hey @SiTiShield, can you send them for Indian players too? (if not for all Delhities). We don't want to see our cricketers jeopardizing their health.
— Kamalesh (@Drkamalesh7) December 3, 2017
Few inquiries for the mask
1. How much does it cost per mask?
2. Is it single use?
— Inquisitive Silence (@inquisitiveSile) December 4, 2017
And finally!!, the masks have been sent.
Hey Team Sri Lanka,
As promised, 11 Dettol SiTi Shield N95 masks are on their way to you.
Breathe safe, on and off the field!
Dettol SiTi Shield pic.twitter.com/VTso3SUWz7
— DETTOL SiTi SHIELD (@SiTiShield) December 5, 2017
This is a great example of how brands can use twitter for marketing their product by being active in the ongoing events.