With Mother’s Day around the corner, brands are making sure they find all the possible ways to make the most of this special day. This year, what’s good is that brands are not launching ads saluting mothers only for giving birth but also for shaping the lives of their children with unconditional love and care. Showing the purest form of motherhood, Epson has launched a new ad film as a part of their #ShesAlwaysWithYou campaign.

About the campaign

The film shows how a mother will do whatever it takes for her child’s needs, particularly when the child faces adversity.

The video starts with a mother and daughter having an argument after the daughter forgets to get some color print outs. The mother, keeps her calm and asks for help from her friend and gets the pages printed from Epson printer even after facing so many difficulties on the way.

Seeing the sacrifice of her mother, the daughter bursts into tears and hugs her mother. The film ends with a simple message that sums it up beautifully.

Feeling excited to watch the video? You can see it below:

What makes this campaign appreciable

The best part about this mother’s day ad is that the story is very relatable for the viewers and anyone can easily connect with it. Also, the video can be an eye-opener for a lot of us because we tend to take the love of mothers for granted in a lot of cases. So, in a way, this campaign is urging everyone to appreciate their mothers for giving us support every time.

All in all, this video shows the true essence of motherhood and the emotions involved in the relationship of every mother and a child.