Big stars used to be the favorites for big fashion brands but from last few years, the trend of launching their own brands has become very popular. Anushka Sharma, Alia Bhatt, Sonam Kapoor, Shraddha Kapoor are some of the names that have launched their own brands in recent times. Celebrities nowadays want to do more than just endorsing a brand as they are setting up their independent fashion labels.
Celebrities are using their fans in a great way by connecting with them using the fashion labels. Hrithik Roshan (HRX) and Salman Khan (Being Human) were are first among celebs to try their luck in fashion brands. Soon Virat Kohli (Wrogn), MS Dhoni (Seven), and most recently Anushka Sharma (Nush) followed. Now K L Rahul has also announced his label.
The main reasons why these big names are showing interest in fashion is that with the introduction of online selling websites, selling everything has become easy over the past couple of years and many big brands have successfully used celebrities for making profitable labels. The fashion market is currently booming in our country due to another fact that social media has made people aware of the latest fashion trends.
According to Facebook’s data, around 56 percent of its total users in India have fashion as their interest with most people in the age range of 18 to 34 years. Owning a fashion brand can also help the celeb to grow his/her fan base as it will be easier for the fashion lovers to connect with the person.
What are your thoughts on celebs launching their own fashion labels?