Here’s How Flipkart Urged Audiences To Upgrade With #UpgradeTohBantaHai Campaign
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The festive season has begun and we Indians can’t keep calm. With the Diwali season just around the corner, people have been excited about the preparations to welcome the big day.
And to help us in every way possible, there have been many e-shopping brands that have ensured that we are all festive-ready.
Flipkart recently launched its much-awaited ‘The Big Billion Days Sale’ and boy was it a huge success!
This year’s sale came with the purpose to help Indians upgrade themselves with the best products. And Flipkart’s Big Billion Days Sale came packed with all the best offers and discounts.
From smartphones to laptops or home appliances, there was so much to choose from that it was nearly impossible to miss out on some of the best offers Flipkart had to offer.
The campaign ‘#UpgradeTohBantaHain‘ was designed well to influence us all for an upgrade.
To make sure that you do not miss out, there has been plenty of buzz on social media even before it was announced. Some of the best marketing techniques were taken up to promote the biggest sale of 2022.
Here are some of the most iconic ways that the sale was announced.
It’s All ‘Offline’
We got to see 100s of autorickshaws that brought ‘The Big Billion Days Sale ‘ memes to the streets. The visuals were truly entertaining and captivating.
Customized Drinks at ‘Social’
Flipkart partnered with Social to create custom drinks and decor. With Social being one of the most popular places to hang out in multiple cities, it was only obvious for the most popular sale of the year to feature on their menu.
From Offline To Online Influencing
Many leading social media influencers jumped on the bandwagon and promoted #UpgradeTohBantaHain with their millions of followers.
Tanmay Bhatt
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Dharna
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Chandni
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Its All In The Filters
Today the world is all after the latest trends and filters on social media. And Flipkart was quick to pace up with the trend. The new AR Filter was designed to help you uncover the offers in the most unique way possible.
Commotion Everywhere
Not just the social media, Flipkart ensured that the announcement was as grand as The Big Billion Days Sale itself. From cabs to trains, the banners were everywhere the eye could see.
Though the world today is all about online marketing and promotion, Flipkart made sure to use every strategy by the book to make this an even bigger success than the previous years.
And with the array of products offered by the brand, it became the talk of the nation in no time. The sale is now officially over and millions took this opportunity to upgrade current gadgets.
Like every year, Flipkart has done it yet again and ended another The Big Billion Days Sale with a bang!
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