Unlike past years, consumers no longer to choose to buy the most convenient product for use. They purchase things that they believe will give them a better experience, and in some ways, add value. The decision to buy things is highly influenced by the way the particular product is marketed. Marketing teaches fundamental values that connect people, brands, and companies together, and hence, marketing skills are no longer not limited to the business world but are used in a plethora of careers. So, whether you are a marketing student on not, if you are one of the millions trying to learn these skills, read on, because here are some of the Free Marketing Certifications that you must not miss out on!
1. Fundamentals of Digital Marketing – Google
Curated by Google, this free certification course is beginner friendly and backed by Interactive Advertising Bureau Europe and The Open University. Google trainers have created 26 modules, spanning 40 hours, that give a detailed, yet basic level understanding of how to build and market your online presence as a business owner. It provides a rundown of websites, business strategy, search engines, social media, and tons more that can help optimize your digital marketing campaigns.
Brand Management: Aligning Business, Brand, and Behavior – University of London, London Business School, Coursera
This beginner level course assembled by Nader Tavassoli, a Professor of Marketing, offers knowledge on how to build a brand in a broad organizational perspective. It provides insight into multi-brand companies, ways to measure brand health, and steps to translate learnings into actions. With approx. 17 hours to complete and a shareable certificate, this course is a steal to learn from the best!
Viral Marketing and How to Craft Contagious Content – University of Pennsylvania, Coursera
Created to teach the skills of Social Network, Viral Marketing, and Marketing Strategy, this short 5-hour course aims to explain how new things catch on and how you can apply this to be an effective marketer. It provides an in-depth of how to increase your influence, generate word-of-mouth and the ways to use social media as a tool to advance your campaign. By the end of this course, you would’ve learnt to develop infectious content, and create hard-to-ignore messages that alleviate your brand’s presence.
Instagram Training Course: Learn how to use Instagram for Marketing – HubSpot Academy
While Instagram is all the rage in today’s time, it’s slightly tricky to use this app to your advantage. This free course by HubSpot Academy teaches you how to put together an organic Instagram Marketing strategy to make a real difference to your business. You’ll takeaway how to develop and maintain content, analyze it, and promote it with Instagram ads. Get ready to harness the power of visual network and learn one of the most in-demand skills in the digital world with this 21 lessons course.
Content Marketing for B2B Enterprises – Udemy
A slightly intermediate level course, this tutorial teaches the fundamentals of content marketing process for B2B businesses, through Audienti. Spanning 19 lectures, you can learn how to use products to build the data you need for improvement, while identifying promotional opportunities. Most importantly, it teaches you how to match your content to offers that convert, what channels to use to promote it and ways to manage a content creation calendar. What could be more exciting that getting into the mind of your market?
These are our top picks to get you started with free Marketing Courses. Enroll for these and tell us your favorites!