Madhuri Aggarwal is the founder of Weaves of Tradition, an online website that sells sarees, dress materials, duppattas, stoles, garments, jewellery and various other things that are made by artisans, across India. She is a great example of the belief that you are not always made for the thing that you think you are made up for. Stick with us till the end to know how..
After 5 years of working as an investment lawyer, in 2014, Madhuri pursued MBA which made her gain more knowledge in the world of business, finance and management. When she went in search of jobs, she realized, the combination of the degree of law and MBA was not so welcoming by all the companies.
After 2 years of job search, she realized that she was running behind something she actually did not want. She was made for entrepreneurship and her biggest inspiration in this field was, none other than, her mother. Her mother’s dressing sense and beautiful clothing have been a driving force for Madhuri to enter into the fashion world.
In 2018, Madhuri launched her website, Weaves of Tradition, with a budget of Rs.70000 and just 50 products for sale.
Weaves of Tradition basically focuses on the eco-friendliness, ethical sourcing and the need for the development of the handloom industry, and also the artists and the artisans, whose source of earning is this industry, itself. Currently, Weaves of Tradition deals in fashion, jewelry, home linen, and handicrafts and is about to launch itself in bags and shoe sector very soon. Madhuri says that the website deals in products with a wide range of price distribution that offers customers a lot of variety in shopping, and also products of the price they can afford.
Currently, Weaves of Tradition has grown a lot like a website and has a network of about 50 weavers, 16 hand block printers and eight textile manufacturers from all over India. It also sells its products on Amazon.
The most challenging part for Madhuri is to maintain a balance between the costing of the product and selling price of the product. Weaves of Tradition mostly have just a single piece for each of its products as this is what retains the uniqueness of the product. After a particular product is made, the defects, stains and other issues are checked after which it is priced and listed for sale.
Weaves of tradition is planning to start tailoring business too, very soon. It will increase the number of customers. The startup claims to be growing from the past years and currently, it grows 27.5 percent every month, which made it generate revenue of Rs.32 lakh in the last fiscal year. In the next 10 years, the company plans to earn Rs.10 crore.
Madhuri says that the main focus of Weaves of Tradition is to become a complete sustainable startup with the idea of up-cycling, upgrading, and recycling used products to create new ones.