How many of you let your moral ethics overpower your desires in your life? Many of you must be in doubts, right now. But, some stars did not even think twice before denying proposals of big brands standing strong by their moral boundaries.

Interesting, isn’t it? Endorsing for big brands is one of the major sources of income for celebrities but there are a few who value their morals more than money. They proved this by rejecting the once-in-a-lifetime kinds of brand endorsements. These few celebrities are an inspiration to the common mass. In an era where children from a very early age dream and follow their favorite stars, this was highly appreciated.

Here are those actors who have taken a minor step to create a better world by voicing their opinions:

1. Sai Pallavi

South Indian actress, Sai Pallavi decided to walk out of a two crore brand deal that promoted fairness. Though she is not the first celebrity to take such a step yet she was appreciated well enough for her decision.

2. Akshay Kumar

The Kesari actor refused the offer to do a pan masala advertisement as he is a teetotaller in real life. He is already known for his movies on social causes and this real-life incident certainly defined why.

3. Amitabh Bachchan

Bollywood Megastar, Amitabh Bachchan, stopped endorsing in soft drink brands after he confronted with a school-going girl who asked him why he promotes something that her school teacher had called as “poison”. Surprised by the innocence, he walked out of idea and also requested other celebrities to comprehend the brand thoroughly before endorsing them.

4. Aamir Khan

Bollywood’s Mr. Perfectionist, Aamir Khan, needs no introduction. The Dangal actor is only up for those advertisements that have a social cause attached to it. He is truly the best.

5. John Abraham

John Abraham has a straight-forward policy that anything aligned with tobacco or alcohol, will be denied and he is not up for it. He is a person of really great moral values.

6. Ranbir Kapoor

Ranbir Kapoor took a step similar to Sai Pallavi by refusing to work with a fairness brand and also stated that things like these do nothing but promote colour discrimination,

7. Kangana Ranaut

Bollywood’s queen, Kangana Ranaut, never thinks twice when it comes to taking a stand on issues that matter. Recently, she turned down an offer from a fairness cream that could easily have fetched her a huge amount and also stated that she has no regrets whatsoever in doing so.