Are you a foodie? Then there’s no way in the world you haven’t heard about mouth-watering bubble waffles, that has recently crept into the food industry only to make it more heavenly.
And if you haven’t, yet, London Bubble Co. is either already in your city or making its way to you with its mouth-watering desserts.
Bubble Waffle is an egg-based dessert that is typically round with its signature ‘bubbles’ created by pouring a thick batter between waffle plates. Bubble waffle’s origin takes us to the 1950s and is linked to the kiosk-style, street food culture of Hong Kong.
Coming to 2000, the dessert was already spread to almost every other corner of the world. With bakers and home chefs reinventing the sweet treats with different flavours and textures, India too was warming up to its bubbly goodness.
London Bubble Co. (LBC) under the banner of Gobble Me Good (GMG) was launched by Saurabh Rathore in 2017. It is a self-funded food & beverage franchise management company. It has an excellent record of expanding up to 52 outlets in just 19 months. These are across cities including Chennai, Kolkata, Indore, Hyderabad, Ahmedabad, Rajkot and Pune.
Well, now let’s dive into the extraordinary bubbly story of Saurabh Rathore –
Saurabh is a first-gen entrepreneur whose career began in the real estate sector. Leaving this sector, he shifted to Canada, where he used to do photography a bit and also pursued his master’s in Corporate Communications from the York University.
The communications degree landed Saurabh on the PR and marketing team of PepsiCo in Canada where he realized that his calling was different.
What followed was his humble investment of ₹50,000 from his own pockets into launching LBC and look what zenith it has reached today.
Currently, LBC serves up gourmet delicacies across 7-8 categories, ranging right from pocket waffles to bubble waffles, bubble tea, and a lot more. LBC offers a combination of waffles with popular Indian Chocolate flavors such as 5-star, Gems and Dairy Milk. LBC was one of the first brands to introduce the first-ever black waffle, called the Black Jack, served with black charcoal ice cream.
Presently, the idea of international expansion is looked upon with a plan to set up around 25 units across Mauritius, Sri Lanka, Qatar Bangladesh, and East Africa by mid-2020. In just 18 months, they crossed a turnover of ₹6 crore and are projected to multiply this amount by two folds over the next six months.
So here’s the behind the scenes of LBC. A founder and CEO like Saurabh Rathore who aims to open 200 outlets across the globe, introducing a variety of continental flavors with a desi-pinch to a variety of cities.
Someone has rightly said, there’s power in your dreams and Saurabh Rathore has certainly proved us how! London Bubble Co, is proving to be an inspiration to the youth who are churning impactful ideas in their minds. We wish Saurabh, all the best for all your future endeavors and we sure as well can’t wait to taste those bubbly waffles!