The grocery market has been facing competition, especially since the influx of online grocery stores. The convenience of shopping all groceries and home-related items at one place, faster billing and availability of a variety of brands under one roof, are some factors which lead consumers to a nearby grocery chain store more often.
YouGov’s Retail Rankings has listed top ten grocery brands in the country. It has included retail chains and delivery services too. These were based on their Index score which indicates the overall brand health and is calculated by taking the average of a combination of factors like quality, value, satisfaction, impression, reputation and recommendation over a time limit of twelve months from 1st September 2020 to 31st August 2021.
The Amazon pantry topped the list. The expansion of its pantry services to more than 300 cities and its unmatched quality support during the pandemic has made it a reliable brand. Big Bazaar with an index score of 21.1 has come in second and D Mart followed third with index score 18.7. Both the brands have been known to provide affordable products which help them retain their position among price conscious consumers especially during the pandemic.
Next came in e-commerce brand Flipkart Supermarket with an index score of 18.3, after which is one of the country’s largest online supermarket Big basket with an index score of 17.1. Reliance smart clinched the sixth spot with an index score of 16 and Grofers, who recently announced their 10-minute delivery plan bagged the seventh place in the list.
Spencer has taken the eight spot with index score of 6.8 and its subsidiary Nature’s Basket with index score 5. 4 has come in ninth. More Store is the tenth top grocery brand in the country with 4.9 as its index score.
Our country has been witnessing a rise in demand for e-commerce grocery stores. Organized grocery retail is getting increasingly popular. According to Satish Meena, a senior forecaster analyst with Forrester, a global market research company, the category of grocery will attract the most marketplaces’ investment in the next five years.