In a recent debacle that involved netizens calling out the CEO of Grofers, Albinder Dhindsa for setting up a policy that seemed unreal, this unrealistic claim was settled by the founder via a tweet. Albinder was getting quite some flak on the internet for a policy that promised the users of the app, the delivery of their groceries within 10 minutes of placing an order. And although this seems quite unreal since it isn’t entirely possible to have your groceries delivered so soon, Albinder answered all netizens on how Grofers is able to achieve the policy.
The concerns of netizens stemmed from the fact that there could be any form of emergency that the delivery partner could encounter and would not be able to fulfil the order. As a result, this form of offering is not quite practical as a method of attracting customers.
— Pooja Prasanna (@PoojaPrasanna4) August 27, 2021
“The 10-minute delivery timeline is hard to meet People can go ahead and figure out how to run their businesses but we picked 19 minutes because we wanted to make sure that we were empathetic to delivery partners" @Dunzo CEO @kabeersays to @priyankasahay https://t.co/wdSHG03gb0
— Chandra R. Srikanth (@chandrarsrikant) August 26, 2021
But why 10 minutes? Customers can wait for some time. Certainly heavens will not fall down. Grocery items are not life saving medicines, so why the hurry in implementing the 10 minute time line? @albinder
— SUBRAMANIAN (@Subrama00508199) August 28, 2021
Grofers delivered groceries within 13 minutes and the co-founder responds back that its' 3 minutes too long. For god's sake, these are groceries – not life-saving medicines. Please don't put unnecessary pressure on the delivery boys just for marketing gimmicks! pic.twitter.com/nouxtjdMos
— Sanket Dangi (@sanketdangi) August 26, 2021
Do you really need your groceries in 10 minutes? Grofers, Dunzo, Swiggy are competing over fast-paced deliveries but it is taking a toll on overstressed delivery workers. Story by @hrpryahttps://t.co/Y34XPvnLKt
— Prajwal (@prajwalmanipal) August 25, 2021
Albinder responded to the tweets and flak that the company was receiving with a tweet of his own which explained how the company was able to promise a delivery in 10-minutes to it’s consumers.
I want to chime in about the hate we are getting for delivering groceries in 10 minutes… pic.twitter.com/RNhFvd6ojV
— Albinder Dhindsa (@albinder) August 28, 2021
The response from Albinder has gotten everyone tweeting about it and it’s refreshing to see his perspective being put in when it comes to delivering groceries in a time frame that is near impossible to have ever expected. Although this does put a lot many other grocery delivery companies at risk and makes the competition a lot tougher, the innovativeness and speed at which Grofers has picked up space is one which is extremely commendable.