It seems to be a controversial month for brands as days after Amazon India got boycotted on Twitter, Italian fashion brand Gucci is also facing problems for selling its new traditional Sikh turbans on Nordstrom’s website for $800 ( Rs 56,000 approx.)
Named as ‘Indy Full Turban,’ sold in just one size, the product is described as, “A gorgeously crafted turban is ready to turn heads while keeping you in comfort as well as trademark style.”
Users online are unhappy over this with many calling out Gucci for insensitivity towards religious beliefs and its symbolism and are expressing their anger.
.@gucci @Nordstrom The Sikh turban is not just a fashion accessory, but it’s also a sacred religious article of faith. We hope more can be done to recognize this critical context. #appropriation https://t.co/p1z3CYq0NT
— Sikh Coalition (@sikh_coalition) May 15, 2019
Seriously @Nordstrom @gucci ? The turban is one of the most important and symbolic articles of faith for Sikhs, and you’re selling it as a fashion accessory to make money? This isn’t the first time you’ve come under fire for cultural appropriation. Do better. pic.twitter.com/3KHtHSKEqm
— Tarnjit Kaur Parmar (@Tarnjitkparmar) May 14, 2019
If Gucci wanted to be inclusive they should have sought out some actual Sikh gentlemen to model. Worked with a Sikh man at a department store. He made ready to wear look bespoke and was the kindest person.
— BETHENE CAMPBELL (@BetheneC) May 16, 2019
https://twitter.com/RhondaMerwarth/status/1128895525481324549
Madness.. Who actually sits there and thinks let's sign it off. Jeez
— Anders🦁🥋⚽🎮🏞️🌵🏜️🏕️⛰️🏞️ (@Andersj822010) May 16, 2019
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This is not the first time Gucci has been involved in such a case. Last year at Milan Fashion Week, a male model walked the runway with a headgear resembling Sikh turbans which triggered an outrage.
