It is rightly said, that a wedding is just for a day, but marriage is for a lifetime. And bringing this concept out beautifully, is Tanishq’s another masterpiece, the ad titled ‘Marriage Conversations’.
The ad has three couples, all nearing their marriage dates, planning around them. All three have that one partner who wants to talk about an important issue that will affect their marriage, and how the other partner responds, makes for the crux of the ad.
The first couple has Renu who has been battling depression from a long time, and is asking her fiancé, whether will he be okay being with someone who is tackling depression. To which her partner gives a great response that lifts her up emotionally and make her happy.
The second one has the male partner wanting to start his own business, and asking his fiancé whether will that be okay with her, as setting up a business will require his time and money. To this, his fiancé gives her nod, but has the most pertinent question, whether “Will you be okay living on your wife’s financial support?” That encourages him.
The third couple, and probably the most moving story of all three, discusses adoption as a way of bringing a child in their lives as the female partner knows how it is to be adopted, since she had been too. Her fiancé replies in the affirmative calling adoption “beautiful” and that really makes her happy.
This beautiful ad made brilliantly by Dentsu Webchutney, focusses on how important it is to discuss marriage than just plan a wedding. It calls for couples to talk about issues than concern them, to talk before they tie the knot. Needless to say, the ad has garnered a million views in just a week’s time, with positive reviews on social media too.
“This wedding season, let’s talk about marriage.”
— Sugandha (@sugandhabee) November 29, 2021
"But you don't know about the days we didn't meet"
"In the future, I'd like us to adopt"
"For a few years, whether I'll be financially stable or not, I have no idea"
Tanishq – "Marriage Conversations"https://t.co/t1Sl1bdXLY
Lovely work by Webchutney!
— Karthik 🇮🇳 (@beastoftraal) November 25, 2021
Beautiful… Each one of these and many more serious conversations need to happen before Marriage. It is funny how we jump into without really discussing issues/points that matter.
— Monika Manchanda 👩🏼🍳🍽 (@monikamanchanda) November 25, 2021
— Rakesh Raghunathan (@therakeshraghu) November 27, 2021