With only a few days left for the biggest sporting event in the world, Adidas has decided to wake up Indian audience to make them excited about the upcoming Football World Cup which is scheduled to be held in Russia.
The sports brand has an over 40-year association with the tournament and is leveraging digital, outdoor and on-ground activations to connect with fans in main cities of the country including New Delhi, Mumbai, Kolkata, Pune, Chennai, Cochin, and Guwahati.
On talking about the plans of Adidas about this world Amrith Gopinath, brand marketing director, Adidas India said:
“Our FIFA campaign in India is an extension of our global campaign. We have an active fan following of football in India and we want to connect and engage with them,”
Below are some activities Adidas is doing to raise the fan following of football in India during the world cup period:
‘Moment marketing’ works well in sports events and football is a game full of emotions which engages audiences to connect with players and brands involved. It will be interesting to see how Adidas executes its plans during the tournament and how Indians react to it.
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