Friendship Day is celebrated every year on the first Sunday of August, all across the world and this day holds an important place for brands to connect with their fans. Friendship is considered one of the purest forms of relationship one can ever experience in life and on the occasion of Friendship Day 2018, we are sharing how popular brands came up with innovative ideas in their advertising to take the full advantage of this day.
1. Reliance Jio
Jio wants you to do endless talks on this Friendship day on their network.
This friendship day, karo #KhulKeGupshup with your besties. Happy #FriendshipDay2018. #WithLoveFromJio pic.twitter.com/BKwkoJKDJY
— Reliance Jio (@reliancejio) August 5, 2018
2. Fox Star Hindi
Fox Star believes only friends can show you a mixture of all emotions.
Only friends can show you a mixture of all emotions. Celebrate this day by tagging them here. Wishing you all a #HappyFriendshipDay 💓 #FriendshipDay2018 pic.twitter.com/Siq1afQo8E
— Fox Star Hindi (@foxstarhindi) August 5, 2018
3. Snapdeal
Snapdeal suggests you gift something to your best friend on this special day.
Every friend is a character and every friendship a story! let's make them feel special by gifting them something this Friendship Day. https://t.co/TyZZaNJa5v#HappyFriendshipDay #FriendshipDay2018 #FriendshipDay #Friends pic.twitter.com/PKjX2dmMDr
— Snapdeal (@snapdeal) August 5, 2018
4. Tata Power Club Enerji
Tata Power encourages its followers to take care of the best friend we all have- Nature.
#ContestAlert #ACaringFriend
This #FriendshipDay show nature you care.
Participate & #Win #InternationalFriendshipDay #Friends #FriendshipDay2018 pic.twitter.com/ttD1bafP9E— TataPowerClubEnerji (@ClubEnerji) August 5, 2018
5. Platinum Jewellery
Platinum reminded people that one’s partner is not just the lover, but above all is a #FriendFirst.
Thanks to Bidisha and Anand for sharing their story and showing us how they are #FriendsFirst. Participate in our contest from 1st-9th Aug. Share your own story along with a picture to win celebration vouchers! T&Cs apply: https://t.co/UJFH78NWJG
#ContestAlert pic.twitter.com/QJiJg0pyf8— Platinum Jewellery (@TruePlatinum950) August 1, 2018
6. Jet Airways
From childhood besties to travel buddies, here’s celebrating friendship! #FriendshipDay2018
Tag your friends and share your fondest memories together. pic.twitter.com/AT3rogi8sP— Jet Airways (@jetairways) August 5, 2018
7. Zee TV
This #FriendshipDay2018, we celebrate the essence of friendship. Here are some of the BFF’s from our family who are sure to give you some serious #FriendshipGoals!@EishaSingh2412 @SHABIRAHLUWALIA @vinrana1986 @DheerajDhoopar @AryaSmilesa @ManitJoura @anjumfakih @AbhishekKapur10 pic.twitter.com/IVUhpirjnN
— Zee TV (@ZeeTV) August 5, 2018
8. Manforce Condoms
Manforce came up with a witty post.
Just in case you make it out of the friend zone, keep Manforce with you. #HappyFriendshipDay #ManforceCondoms pic.twitter.com/1PBSLCzLx4
— Manforce Condoms (@ManforceIndia) August 4, 2018
9. ChocoRobbers
ChocoRobbers introduced an engaging campaign on social media platforms which made users share their crunchy stories.
This #FriendshipDay, share your own crunchy ‘unfriend’ stories with #FillsUnfriendshipDay and stand a chance to win iPhoneX!
T&C Apply. https://t.co/y15imKRJwb#ContestAlert pic.twitter.com/a2XHoVjh5d— Chocos Fills (@ChocosFills) August 2, 2018
10. Brand Factory
Brand Factory offered gift vouchers for shopping lovers in exchange of making users share their images with best friends.
Everyone has friends. How many are lucky enough to have#FriendsWithBenefits ?
Win Assured Gift Vouchers worth Rs. 200. Just retweet, tag your best friend and @BrandFactoryIND and use #FriendsWithBenefits
Contest ends on 5 August
It’s time to celebrate #Friendship! pic.twitter.com/gY0IgyOZOj— Brand Factory (@BrandFactoryIND) August 3, 2018
11. ICICI Bank
Hamare dost hamare liye kya nahi karte! This #FriendshipDay, explore amazing offers at TOP brands by #ICICIBank and share your friendship day celebration plan with us! Don’t forget to tag your friend to WIN this contest! #ICICIBankEhsaasDostKa pic.twitter.com/iNWEUlwTJ9
— ICICI Bank (@ICICIBank) August 5, 2018
12. Fevicol
Tag that jodidaar, jo kabhi na chhode aapka saath! #HappyFriendshipDay pic.twitter.com/6vfpX6Lluw
— Fevicol (@StuckByFevicol) August 2, 2018
13. Flipkart
Some friendships are measured by time. The meaningful ones are measured by experiences. #HappyFriendshipDay pic.twitter.com/uB1e9IXhxZ
— Flipkart (@Flipkart) August 5, 2018
14. McDonald’s India
Happy #FriendshipDay from all of us, to you and your crazy bunch. ❤️ #FriendshipDay2018 pic.twitter.com/VqG8vuqXgk
— McDonald's India (@mcdonaldsindia) August 5, 2018
15. CEAT Tyres
This #FriendshipsDay, let’s celebrate one of the oldest friendships we’ve seen, the roads and the tyre! They too go through a lot of ups and downs but have made it this far. Here’s the Problem Wala Friend road that the tyre befriended along the way! pic.twitter.com/F3kneT67LF
— CEAT TYRES (@CEATtyres) August 4, 2018
16. Renault India
Here's to friendships that have grown thicker with time. Renault wishes you a Happy Friendship day! #FriendshipDay2018 pic.twitter.com/cKNnS9ddy7
— Renault India (@RenaultIndia) August 5, 2018
17. Nicotex India
Nicotex thinks that willpower is the most essential quality to commit to a smoke-free life and sometimes even willpower needs some support from friends.
18. Lay’s
Lay’s wanted to give the message that in this digital world, we all are connected virtually but are missing some quality real-life time that we used to spend with our friends.
19. Britannia
Britannia came up with a digital with videos and fun GIFs for consumers so that they can tag and share with friends in celebration.
20. McDowell’s No1 Soda
As part of the Friendship Day 2018 campaign, a video was released on YouTube featuring the real-life friendship bond of Ayushmann Khurana and Raghu Ram.
https://www.youtube.com/watch?v=vA2AUZO38es
Which one did you like the most? Do let us know in comments.
