Today, as India celebrates its 77th Independence Day, here are some inspiring and delightful ad campaigns by brands that have caught our attention.
1. Federal Bank- #EndDependence
A delightful ad that highlights the user-friendliness of Federal Bank’s app’s user-friendliness. The ad shows a new dimension of independence with its sweet and relatable concept.
2. Kalyan Jewellers
The ad salutes the spirit of all those who are ready to fight for the country and its people’s safety with courage, grace and resilience at all times.
3. SBI General Insurance
With an inspiring poem, the ad by SBI General Insurance takes us through India’s arduous journey- from being a ‘Sone Ki Chidiya’ to being ruled over by super powers to becoming a super power.
4. Shaadi.com – #Revolutionaaris
A socially relevant ad this year, it brings forth a harsh truth in society today. 76% of women in India are still financially dependent. Working towards changing this is
Shaadi.org along wit Udayan care who are working toward s empowering at least 10,000 #RevolutioNaaris.
A son asks his father to wear traditional clothes on Independence Day in the most creative and beautiful manner.
6. Paytm- #FreedomFestival
India was introduced to the world of digital payments in 2015, and since then there have been massive changes in every field. Paying tribute to moments that shaped India and to celebrate all those moments that continue to inspire people, Paytm launched the Freedom Festival, offering scratch cards that offer huge cashbacks.
7. Axis Bank- #FindYourIndia
The ad takes us on a journey through what India means and offers different people, with different versions of the country being discovered by different people.
8. JSW- #ThinkBeautiful
The ad urges us to paint our country with colours of unity, peace, love and humanity.
9.Kotak General Insurance #YehHaiAzaadi
Freedom could mean differently for different people. And freedom from diseases and expenses involved in treating or preventing them is top priority for everyone.
This Independence Day, Kotak General Insurance stresses on the importance of health insurance and how choosing the right one can make us truly free from financial burdens.
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A beautiful ad depicting the delightful banter and camaraderie between a grandfather and his grandson, set against the backdrop of Independence Day.
11. Tata Tea Premium
Handlooms have played a key role and holds immense importance whenever we discuss about India’s rich cultural heritage and legacy.
To recognize their remarkable craftsmanship, Tata Tea Premium honored craftsmen from different states with a spirited and colorful campaign, this Independence Day.
12. Britannia Industries
The brand brings forth inspiring stories of those who fought with courage and resilience, but didn’t find a place or mention in books and museums.
Britannia, has been present since more than a century, and their campaign this year uses AR to help us relive moments from the struggle that these brave souls have endured.
13. SUD Life Insurance
The campaign stresses on how ordinary citizens’ heroic efforts at grassroot levels are insuring immunity, safety, and hope with them striving to making India a better place.
This inspiring campaign urges people to help make SUD Insurance ‘Desh Ka Insurance’.
14. Himalaya Baby Care
This Independence Day, Himalaya Baby Care strives to free India from the fetters of pollution, by aiming for a toxin-free environment in the country.
India is home to various languages, cultures, traditions, customs and lifestyle habits. However, one language that binds us, is the language of payments, and PayU celebrates #FreedomOf Payment, that brings us together, in spite of our differences.