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Home Moment Marketing

Here’s How Brands Expressed Their Creativity On Twitter’s ‘X’ Logo Launch

The X era has arrived, and the Twitterverse will never be the same again.

Priyanka Kesarwani by Priyanka Kesarwani
July 25, 2023
in Moment Marketing
A A

Social media is a buzz with laughter, surprise, and a dash of mischief as brands join the grand farewell to the iconic blue bird and welcome a quirky, enigmatic “X” in its place! Get ready to buckle up for a ride through the funniest and most creative posts that have flooded the virtual streets in celebration of this Twitter transformation!

From fast-food giants serving up their classic fries with an “X-cellent” twist to fashion brands strutting down the virtual runway with their “X-traordinary” new collections, the Twitterverse has transformed into a playful playground of creativity.

So, get those fingers tapping and let the wit flow as we take off on this “X” adventure together! The X era has arrived, and the Twitterverse will never be the same again.

Brands Enthrall In Twitter’s ‘X’ Logo Launch

1. Netflix India

Thinking about this rejected logo design:

🥅 🥅
🥅 🥅 🥅
🥅 🥅 🥅
🥅 🥅 🥅
🥅 🥅etflix

— Netflix India (@NetflixIndia) July 24, 2023

2. Swiggy Instamart

this is where Elon got the idea for the new logo 👀 pic.twitter.com/vVFikQXDqZ

— Swiggy Instamart (@SwiggyInstamart) July 24, 2023

3. Snapdeal

O Ri Chiraiya 🎶#TwitterX #Twitterlogo #Twitter #bluebird #Twitter pic.twitter.com/ggmBZ1F7st

— Snapdeal (@snapdeal) July 24, 2023

4. Tinder

weird fact but we're all going to share an X now 🤦‍♀️ https://t.co/Lq19m6cPlZ

— Tinder India (@Tinder_India) July 24, 2023

5. Swiggy

we’re ready for the logo change 👀 pic.twitter.com/eLjahqAFEL

— Swiggy (@Swiggy) July 24, 2023

6. Ixigo

We both have the X factor now! 😉#TwitterX pic.twitter.com/pKS2hGWxG5

— ixigo (@ixigo) July 24, 2023

7. Croma

The only X you need is our eXpress delivery 😁#Croma #Electronics #TwitterX #TwitterLogo

— Croma (@cromaretail) July 24, 2023

8. Asus

What comes to your mind when you hear X? And why not its a Vivobook 16X

— ASUS India (@ASUSIndia) July 24, 2023

9. Ajio

looks like we always had the new twitter logo 👀 pic.twitter.com/ZqSdWTx3yM

— AJIO (@AJIOLife) July 24, 2023

10. Jeevansathi.com

The only 'X' your Jeevansathi wouldn’t mind having in your life! #TwitterX #TheX

— Jeevansathi.com (@Jeevansathi_com) July 24, 2023

11. Shaadi.com

Reminder to find a green flag, X ke paas toh Twitter bhi ja raha hai 🫢#TwitterX

— Shaadi.com (@ShaadiDotCom) July 24, 2023

12. Truly Madly

One common thing about my previous partner and Twitter?

Both are X 🌚👀

— TrulyMadly (@thetrulymadly) July 24, 2023

13. Uber

.@elonmusk really took the blues out of Monday 🤭#TwitterX #ElonMusk #TwitterLogo

— Uber India (@Uber_India) July 24, 2023

14. Fevicol

Don't worry, you're not the only one stuck on your X 😉#TwitterX #FevicolKaJod #MazbootJod

— Fevicol (@StuckByFevicol) July 24, 2023

What exciting transformations do you think Twitter’s rebranding as ‘X’ will bring to the world of social media?

Share your thoughts and let’s embrace the X era together!

Also Read: Elon Musk Gives Twitter a Makeover: Bird Site Gets Transformed Into X

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Every marketer talks about building awareness, few have to build it without talking about the product. India's alcobev industry has spent decades navigating that paradox. Direct product advertising isn't permitted, making surrogate advertising only one part of the marketing equation. The bigger challenge has always been earning something no media budget can buy: consumers who become advocates for the brand. For Debasree Dasgupta, Chief Marketing Officer, Pernod Ricard India, that's the category's biggest truth. “Consumers will always be your biggest advertisers,” she said. It's a philosophy born out of necessity. But it has also shaped how alcobev brands think about marketing itself. “The principles of marketing are the same whether it's personal care, beauty or alcobev. What changes is the complexity.” That complexity, according to Dasgupta, isn't just about navigating regulations. It's about understanding consumers, managing a diverse portfolio, and ensuring brands continue to grow despite having fewer traditional marketing levers than almost any other consumer category. India remains one of the world's most tightly regulated alcohol markets, where brands have to navigate different state regulations, on-trade and off-trade ecosystems, and restrictions on advertising products directly. For marketers, that has meant learning an entirely different language of brand building. Marketing hasn't changed, The rulebook has Dasgupta's own career has prepared her for exactly that. Rather than following a straight path, she has moved across FMCG, health and hygiene, beverages and now alcobev, picking up different lessons along the way. “I think the beauty is that I didn't have a linear career path, and I think it was very deliberate and intentional.” Each company, she said, has added a different layer to her understanding of marketing. “Unilever taught me to be extremely consumer-centric and always keep the consumer at the heart. Reckitt taught me commercial discipline, that marketing needs to lead to commercial and business growth. PepsiCo was about how brands stay relevant in culture.” Bringing those experiences together at Pernod Ricard has reinforced one belief. “The principles of marketing remain the same.” The environment, however, certainly doesn't. While referring to India as one of the markets where alcohol advertising is prohibited, she said, “The regulatory landscape is quite complex. That's the piece that one needs to wrap their minds around as you navigate and ensure that you're able to drive business growth.” That complexity extends well beyond regulation. “At a portfolio level, it's important for us to understand what is delivering the present and what will deliver tomorrow,” she said. “Where is growth coming from today, and where will growth come from in the future?” When consumers become the media channel Perhaps the biggest difference between alcobev and traditional consumer goods lies in how brands create awareness. Unlike an FMCG company, Pernod Ricard cannot advertise its alcohol products directly. “So the disadvantage that we have versus CPG is we cannot advertise products,” Dasgupta said. “We are in compliance with the guidelines that exist today.” Instead, the company builds visibility through compliant brand extensions such as packaged drinking water, while investing in passion points like cricket, music and digital platforms. “For us, the brand extension is a compliant business in itself and we can advertise that. We continue to double down on social, digital and influencer marketing for those businesses.” Furthermore, Dasgupta went on to say, “What we rely on is on-premise advocacy. We rely on sampling. We ensure that our liquids are extremely high quality so that when the moment of truth happens, consumers really love the product.” That has also meant new launches take longer to build. “Awareness build-up is much slower because consumers discover the product at the point of sale. That's very different from an FMCG brand.” Which naturally raises another question: if brands can't advertise products, who does the selling? “The consumers will always be your biggest advertisers,” Dasgupta said. “If you walk into an outlet and see someone drinking, it gives you confidence in the brand.” Word of mouth, she believes, becomes one of the category's most powerful marketing channels. “In a category where you can't advertise the product, consumers become your champions.” That consumer-first philosophy also shapes how global brands are adapted for India. For marketers outside the alcobev industry, the constraints may seem daunting. For Dasgupta, they've simply reinforced a timeless lesson. When the product can't do the talking, the brand, and ultimately the consumer, has to.

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