The festive season has officially begun! And 2022 is special! After a long wait of two years owing to the pandemic, people in India are eagerly looking forward to a very special Dussehra and Diwali, with close ones getting together and having a gala time with friends and family.
For this festive season, H&M India is leaving no stone unturned to guarantee you a ride of a lifetime! With 49 stores spread across 26 cities, the festive wear collection from H&M this year features a brighter than ever range of blazers, shirts, dresses, tops, skirts, pants, and accessories designed for celebrations, that will leave everyone spellbound.
For the past three years, the brand has been announcing a ‘Brighter Than Ever’ campaign during this time of the year. For the last two years, the campaign centered around the shared idea of being together, and celebrating just like during previous years.
This year is special and the third installment of the campaign is living up to its name.
Before launching the actual campaign, the brand created buzz by making the celebrities featured in the campaign and build hype through their social media handles.
Manushi Chhillar
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Isha Talwar
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The video simply resembles H&M’s stylish collection
This special campaign is led by dapper-looking Jim Sarbh, donning a crisp green uniform, who takes you on the journey you need the most right now!
With a fresh take on #BrighterThanEver, he plays liftman to various characters taking them to where they want to go right now, but aren’t able to. He transports Manushi Chillar to her mom, who she has been majorly missing, and Shantanu Maheshwari is pulled to an exclusive dance party.
After a boring day, Chum Darang is dropped into a fun zone where she is seen enjoying herself with her friends, while the party-loving couple Isha Talwar and Zaeden are bought to a lively and energetic bash, where Jim Sarbh himself plays DJ!
In the end, they all are seeing partying their hearts out in contemporary, vibrant and stylish statements from H&M’s collection, which this time focuses on electric hot pink, shades of purple and lilac, warm shades of reds and oranges as well as bold statement sequins in gold and silver.
The collection features apparel across men, women, kids and home décor sections, that are affordable and designed for everyday wear.
With a wonderful campaign title, a colorful ad with an undertone of magic, laced with a captivating background score, and fresh and attractive faces donning the brand’s latest wear, this year’s campaign by the retail brand is surely making the right noise.
