Here’s How Lifebuoy Is Cleverly Attracting People At Kumbh Mela, Prayagraj.
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Recently, Lifebuoy, the hygiene brand from Hindustan Unilever (HUL) launched a call to action that aims at raising awareness of the significance of washing hands before eating and keeping our body clean and sanitized. Lifebuoy is, therefore, offering ‘Swasthya Chetna Thalis’ to people during the Kumbha Mela at Prayagraj.
These thalis have a message engraved on them that says “Kripya pehle sabun se haath dhoyein” which means (please wash your hands before eating) In this way, the brand is closely trying to convey to people how important it is to wash your hands before eating in order to prevent illness and other deadly diseases.
Kumbha Mela: the largest congregation in India
Kumbha Mela is the largest congregation in India and this is not the only group our hygiene brand is limited to. Lifebuoy is also strategizing to share this idea and perform this initiative in many other religious congregations across the world so that more and more people are made aware of cleanliness and hygiene today to combat their illness.
Lifebuoy’s previous initiative towards raising health awareness
You must also know that this isn’t the first time, our hygiene brand is taking an initiative to make people vigilant about health care schemes but they have also done this before at Kumbha Mela, 2013. Lifebuoy in association with creative agency company, Ogilvy and Mather, had collaborated with 100 different dhabas across India and provided Rotis to people that were stamped with ‘Lifebuoy se haath dhoya kya?” which means (did you wash your hands with Lifebuoy?)
They are doing a great job!
Lifebuoy is doing an excellent business by growing the brand efficiently alongside serving people a massive remedy to their health diseases and illness. We wish them all the best and look forward to such creativity combined with moral initiatives in the future.
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