After getting a good response in the Indian online market, Realme announced about official entrance in the offline market in November 2018. Initially, the mobile brand partnered with Reliance stores for exclusive offline sale of Realme products.
Now, to increase offline sales, the company has announced its plans by opening stores in 150 cities in the country. The Chinese firm will start with ten cities in January 2019 and will eventually add 50 cities every quarter. According to the strategy, Realme will establish 20,000 outlets throughout the country by the end of 2019.
This was revealed in a recent press statement, which said that the mobile brand has partnered with offline retailers which will be called REAL Partners. These outlets will have all models of Realme smartphones. Also, the stores will help in improving customer experience.
Talking about the expansion, Madhav Sheth, Chief Executive Officer, Realme India said,
“Realme as a young brand is committed to delivering the best consumer experience to our customers. Strengthening our commitment, we are expanding our footprints to meet the rapidly growing customer demands. With the new offline store we are extending our sales channels reaching out to our offline customers in every region. This is the extension of our sales strategy and ultimate target of ‘Realme for Every Indian’.”
To give you an idea, Realme made its entry into the Indian market in May 2018. Realme 1 was the first smartphone launched by the company with a starting price of Rs 10,490. Recently, it also announced Realme U1 which is popularly called as ‘India’s Selfie Pro’ smartphone.
Do you think Realme will be able to compete with other brands in the coming future? Do share your views in the comments section.