The arrival of Father’s Day each year presents brands with a unique opportunity to tell many different stories, some from a Dad’s perspective, some from a child’s. They make videos and give inspirational messages to make such occasions more special.
Hero MotoCorp Ltd. is one of the leading automobile manufacturers in India.
This year Hero MotoCorp came up with their campaign #PichliSeatPar to pay a tribute to the Fathers.
Hero Motocorp has come up with a new film conceptualised on the fact of paying tribute to Fathers. The video shows how over the years sitting behind dad holding on to him has always been an act of faith and reassuring .
Set to a ‘Pichli Seat Pe’ soundtrack, the video feature several young kids from different regions of India who travel each day to their destination sitting behind their Dad. It captures the faith that a child has on his or her dad while travelling and how it remains unchanged forever. The love of a child towards his Dad and vice-versa has been the main showcase of this video and very well has Hero paid tribute to these heroes of everyday life.
The film ends with the message: Piche Byethe Heroes Ke Taraaf Se Agey Byethe Heroes Ko ‘Happy Fathers Day’!
Sponsored by Hero