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    Can Legacy Remain A Differentiator In Modern Marketing?

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    Fearlessness Comes When You Stop Waiting For Permission: Neha Markanda On Leadership & Life

    Fearlessness Comes When You Stop Waiting For Permission: Neha Markanda On Leadership & Life

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    Why Brands That Listen To Communities Are Winning In The Attention Economy

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    The Best Campaigns Don’t Chase Trends, They Shape Them

    Having A Strong Support System At Home & Around You Isn’t A Luxury But A Necessity: Pratibha Singh

    Having A Strong Support System At Home & Around You Isn’t A Luxury But A Necessity: Pratibha Singh

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    Can Legacy Remain A Differentiator In Modern Marketing?

    Can Legacy Remain A Differentiator In Modern Marketing?

    Fearlessness Comes When You Stop Waiting For Permission: Neha Markanda On Leadership & Life

    Fearlessness Comes When You Stop Waiting For Permission: Neha Markanda On Leadership & Life

    Why Brands That Listen To Communities Are Winning In The Attention Economy

    Why Brands That Listen To Communities Are Winning In The Attention Economy

    The Best Campaigns Don’t Chase Trends, They Shape Them

    The Best Campaigns Don’t Chase Trends, They Shape Them

    Having A Strong Support System At Home & Around You Isn’t A Luxury But A Necessity: Pratibha Singh

    Having A Strong Support System At Home & Around You Isn’t A Luxury But A Necessity: Pratibha Singh

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Home Moment Marketing

How Brands Applauded Arshdeep Singh’s Stump Breaking Moment

Rinie Wilson by Rinie Wilson
April 25, 2023
in Moment Marketing
A A

IPL has been a huge success like every year. Teams have been performing really well and people are cheering for their favorite team to the fullest.

on 22nd April, Punjab Kings defeated Mumbai Indians by 13 runs. The entire match, the audience was on their toes to see who wins. But what became the highlight of the evening was when Arshdeep Singh broke the middle stump twice, defeating two batters from Mumbai Indians.

His bowling sent the audience into a frenzy and people could not believe what had occurred. Soon after, social media was full of memes and applause for Arshdeep’s explicable bowling.

The meme fest was one to watch with various brands celebrating Arshdeep’s achievement in their own fun way.

Swiggy

parle g in chai be like pic.twitter.com/Gkk4wCIvzz

— Swiggy (@Swiggy) April 22, 2023

Twitter India

this is what third wheeling feels like 👀 https://t.co/EnFuAuJksR

— Tinder India (@Tinder_India) April 22, 2023

Ixigo

How I feel in the middle seat ✈️ https://t.co/AyipivOOsu

— ixigo (@ixigo) April 23, 2023

Myntra

POV: you broke one of your nails https://t.co/YpEuA2oqcO

— Myntra (@myntra) April 22, 2023

Jeevansathi.com

Even TATA 𝘕𝘦𝘶 but you didn’t when she said “I will bowl you over with my charm.” @tata_neu #IPL2023 #Arshdeep #MIvsPBKS pic.twitter.com/jKmEezQ0X9

— Jeevansathi.com (@Jeevansathi_com) April 23, 2023

Portronics

When the lyrics hit you right where it hurts.#IPL2023 #Arshdeep #MIvsPBKS https://t.co/L8WuINry3O

— Portronics (@Portronics) April 24, 2023

Other than brands, Mumbai Police also had a fun spin on Arshdeep’s amazing performance. Their handle was quick to post a hilarious tweet like always.

Action is most likely to be taken on breaking the law, not stumps! https://t.co/bo8jgafACm

— मुंबई पोलीस – Mumbai Police (@MumbaiPolice) April 22, 2023

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Mother Dairy is targeting a 20% increase in revenue to over Rs 24,000 crore in FY27, backed by rising consumer demand and plans to expand into new markets, according to media reports. As per media reports, the dairy major recorded a turnover of Rs 20,300 crore in FY26, up 17% year-on-year. The company has more than doubled its revenue over the last five years, crossing the Rs 20,000-crore milestone. As part of its growth strategy, Mother Dairy is looking to strengthen its presence outside Delhi-NCR. Chairman Meenesh Shah said the company is exploring entry into new markets where it currently has limited or no presence. The company is also setting up a dairy plant in Maharashtra, has leased a facility in Hyderabad, and is establishing a second plant in Bihar. Managing Director Jayateertha Chary said sales in the first two months of the fiscal have been encouraging, with ice cream emerging as a strong-performing category. Reports also suggest that from Mother Dairy’s FY26 turnover, the dairy business contributed more than Rs 15,000 crore, while edible oils and horticulture accounted for around Rs 5,000 crore. Around 63% of revenue came from Delhi-NCR, with the remainder generated from other parts of the country. The company currently reaches more than 95 cities across India and operates nine milk processing plants, four horticulture processing plants and 16 associated edible oil facilities.

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