Did you watch the semi-final match of ICC World Cup between India and New Zealand? For most of you, the answer will be “Yes, obviously!”. Cricket is that sport which resides in the hearts of Indians.
Though, Team India lost to New Zealand by 18 runs and the team’s exit for the ICC World Cup was a heartbreak for all Indians, yet, Dhoni and Jadeja were able to impress us by their performance. Had it not been them we wouldn’t come this close to the target score. MS Dhoni’s departure from the field (runout) was when the country lost hope. But obviously, whatever happened is now cannot be redone and everything happens for a reason.
Dhoni and Jadeja’s performance on Wednesday had an impact on both of their brand values. Let us know how severe it was on both of them after the match.
Jadeja is known as a fighter, a great batsman, a great fielder, a great bowler and also a great all-rounder. Brands would never leave a chance to invest in a man who is a believer of ‘Never say Never’.
The question is are cricketers like Jadeja and Jasprit Bumrah the new poster boys? The very probable answer to this is Yes. Brands could sign them on to communicate resilience, cool composure and for shining through in the toughest situations. It’s high for some fresh new faces to take the front seat.
When it comes to Dhoni, everything is obvious. The Brand name “Dhoni” was great, is great and will remain great. His strategic skills, his abilities, his patience, and his performance make him a winner, a leader, and a champion. And just like us, brands tend to fall in love with him too.
People believe that it is time for Dhoni to retire and his age and fitness quotient turned out to be a big loss for India. Considering this, brands would probably prefer someone who is younger and fitter like Ravindra Jadeja and Jasprit Bumrah, the new probable poster boys.
His Wednesday’s performance makes him the favorite of the brands. He has a long list of brand endorsements that would make any celebrity jealous. He has worked with various brands, ranging from consumer durable to automobile, retail and life insurance.
Considered to be one of the most successful captains in the history of Indian Cricket, he remains one of the most influential sports personalities in the world in terms of brand value. Dhoni has also featured at the 10th spot in the Forbes ‘Fab 40 2016’ list of the biggest sports brands in the world.
With a net worth of around $31 million in 2016, brand endorsements comprised a large part of this value. He has endorsed brands such as Snickers, Dream 11, Samsung, Boost Lava, Orient and Dabur to name a few. He has also endorsed Pepsi for 11 years.
Wednesday’s match will certainly go down in history and will have major impacts on the cricketer’s brand values!