The festival of Raksha Bandhan brings to the fore myriad emotions. It signifies the ever-lasting love between siblings and is an occasion that strengthens their bandhan, literally translating into ‘knot of protection. With different themes and ideas that have been central to this festival, brands too, showcase the various aspects and emotions people go through in their campaigns every year.
And this year too has seen many heart-warming campaigns that bring alive the love, mischief, and eternal bonding between siblings. Let’s look at some of them.
1. #FirstRoommates by Asian Paints
A sister comes home for her first rakhi celebration post-marriage. Her brother gives her the most beautiful gift- their childhood memories compiled in a truck. This is followed by a touching message of how siblings are the first roommates we ever have.
2. Ferns N Petals
Titled FNP Sneh, the ad features the gorgeous Adah Sharma ordering a rakhi gift for her auto driver. He is the one, who ensures she is dropped safely home every night post-work. After all, every brother would ensure the same for his sister, right?
The ad shows that you need not be related by blood to celebrate this festival.
3. #UmarBharKaVaada by Nourish
The ad has an adorable brother-sister duo who even in their old age take care of each other’s likes, dislikes and revisit their childhood memories in the most heart-warming manner. Fun banter between siblings and a soulful background score, make this ad a memorable one.
A wonderful and fresh take on how a brother supports his sister when she least expects him to.
5. McDonalds India
With so many flavours of mischief between siblings, the ad highlights the subtle nok-jhoks between them. And how it is through these nok-jhoks that their care for each other is brought out to the fore.
6. Cadbury Celebrations- #ConnectedRakhi
The innovative product – a Bluetooth enabled rakhi was created by Cadburys. This was based on the insight, that during childhood days, siblings spent a lot of time together. But now, owing to hectic schedules and a busy lifestyle, they are unable to do so. And to relive old memories, Cadburys, with their Bluetooth-enabled rakhi came to their rescue.
The ad shows the loving bond between sisters in a fun manner. Here an elder sister is seen gifting her younger sister on Rakshabandhan and how the younger one playfully teases her on the same.