Celebrated annually on 5th June, World Environment Day, is the United Nations principle program for raising awareness on pressing environmental issues like overpopulation, water, and aquatic pollution, global warming, and wildlife crime. People and organizations come forward to advocate environmental causes and find solutions to tackle these issues.
And brands in India too haven’t been far behind. With many campaigns, they too are taking matters into their hand, in order to make the planet a greener and breathable place to live in. Here’s taking a look at how brands celebrated World Environment Day, this year.
1. Mahindra Group
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Mahindra Group invited people to join Project Hariyali, which aims to plant 5 million trees and contribute to making the earth a greener place to live in. The Group has already planted 20 million trees so far.
2. BigBasket
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On the eve of World Environment Day, the doorstep delivery brand pledges to offer packaging-free doorstep delivery of fresh fruits and vegetables. It aims to go completely package-free by 2023.
BigBasket has also invested in rainwater harvesting systems, saving more than 390,000 liters of water in a year. Also, organic farming partnerships have been undertaken.
3. HDFC Mutual Fund
Through its campaign #NurtureNatureAgain, HDFC Mutual Fund aims to plant a sapling for every Systematic Investment Plan (SIP) that is registered online in eligible Equity-oriented and Gold Schemes, between 1st June to 10th June 2022. According to the initiative’s plan, after a period of 3-months from the date of registration of the SIP, a tree will be planted on behalf of the investor. Last year, under the same campaign, thousands of saplings were planted.
4. Hyundai Motor India Ltd
Under the campaign Save Water Challenge, Hyundai is encouraging its customers to opt for Dry Wash for each of their favorite Hyundai cars which will help save around 120 liters of water per car.
5. WOW Skin Science
Beauty and wellness brand WOW Skin Science has been shipping spinach seed pouches with every purchase of their product ordered from their website. And now to take this initiative a little further, the second phase of this campaign has rolled out, titled #PalakKePakode.
6. Tata Tea
Tata Tea launched its latest edition of #JaagoRe, with the aim of spreading awareness about the most pressing environmental issue- climate change. It urges viewers to pledge support and undertake actions that help in reducing factors that are contributing to climate change.
7. Coca Cola
In order to prevent the littering of caps and make it easier to recycle the whole bottle instead of the caps separately, Coca-Cola has introduced bottles with attached caps.
