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    The Phygital Revolution: Merging Physical & Digital Retail

    The Phygital Revolution: Merging Physical & Digital Retail

    Regional Content + AI = The Next Growth Engine In Influencer Marketing

    Regional Content + AI = The Next Growth Engine In Influencer Marketing

    From Algorithms To Intelligence: AI SEO Redefines The Approach In 2026

    From Algorithms To Intelligence: AI SEO Redefines The Approach In 2026

    Balance Isn’t Found, It’s Built: Nando’s Anushree Bose On Life, Leadership & Letting Go

    Balance Isn’t Found, It’s Built: Nando’s Anushree Bose On Life, Leadership & Letting Go

    Sunakshi Soni, Andaz Delhi, Hyatt, Director Marketing & Communications, Sunakshi Soni Andaz Delhi, Hyatt India, luxury hotels India, hospitality marketing, brand communication, hotel marketing, Quirk Brand Consulting, Stanley Communications

    Zero to Viral: A Roadmap That Actually Works

    Festive Glow-Up: Experiential Campaigns & Instant Deliveries Drove Fashion Growth

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    The Phygital Revolution: Merging Physical & Digital Retail

    The Phygital Revolution: Merging Physical & Digital Retail

    Regional Content + AI = The Next Growth Engine In Influencer Marketing

    Regional Content + AI = The Next Growth Engine In Influencer Marketing

    From Algorithms To Intelligence: AI SEO Redefines The Approach In 2026

    From Algorithms To Intelligence: AI SEO Redefines The Approach In 2026

    Balance Isn’t Found, It’s Built: Nando’s Anushree Bose On Life, Leadership & Letting Go

    Balance Isn’t Found, It’s Built: Nando’s Anushree Bose On Life, Leadership & Letting Go

    Sunakshi Soni, Andaz Delhi, Hyatt, Director Marketing & Communications, Sunakshi Soni Andaz Delhi, Hyatt India, luxury hotels India, hospitality marketing, brand communication, hotel marketing, Quirk Brand Consulting, Stanley Communications

    Zero to Viral: A Roadmap That Actually Works

    Festive Glow-Up: Experiential Campaigns & Instant Deliveries Drove Fashion Growth

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Home Moment Marketing

How Brands Reacted To Twitter’s Decision To Remove The Blue Tick

Rinie Wilson by Rinie Wilson
April 23, 2023
in Moment Marketing
A A

Ever since Elon Musk has taken over Twitter, the world of social media has been in turmoil like never before. Musk took over one of the widely used social media handles used by many celebrities and public figures.

Musk has been creating a lot of buzz all over with his quirky new laws and managerial decisions. When he laid off the entire board, social media went into a frenzy. However, the one decision that has become the talk of the century is that people can now buy the famous blue tick.

The blue tick has always been what separates regular people from celebrities. But Elon Musk had different ideas and he decided to take that privilege from the celebs and give a chance to everyone.

Amitabh Bachchan also took to Twitter and took a fun jibe at the Twitter team as he requested them to give him his blue tick back as he has now paid for it as well.

The decision has now become such a hot topic that many brands have come up with interesting memes to take a dig at the whole blue tick banter.

Swiggy

https://twitter.com/Swiggy/status/1649124388133044225

Fastrack

Thought of the Day

Blue tick is temporary. 😏
You and us are permanent. ✨

— Fastrack (@Fastrack) April 21, 2023

Netflix India

Can anyone verify if these accounts are legit? pic.twitter.com/WqpPeoaSMN

— Netflix India (@NetflixIndia) April 21, 2023

Prime Video India

people who don’t need a verified tick to rule anywhere 👑 pic.twitter.com/qfBZoZLh4l

— prime video IN (@PrimeVideoIN) April 21, 2023

Fi

The only tick that matters. pic.twitter.com/AunkLO1jH3

— Fi (@Bank_on_Fi) April 21, 2023

Fevicol

Blue ho ya black, tweet ho ya tick, sab ko pata hai Elon nahi, bus ek hi glue karta hai stick! 😆😆#BlueTickGone #FevicolKaJod #MazbootJod

— Fevicol (@StuckByFevicol) April 22, 2023

Myntra

who said ticks are gone? it’s right here 💅 pic.twitter.com/OoJhkgGNkU

— Myntra (@myntra) April 21, 2023

Universal Music India

.@theweeknd rn⬇️ Everyone else ⬇️#BlueTick #BlueTickGone pic.twitter.com/YCHrSJbk83

— Universal Music India (@UMusicIndia) April 21, 2023

Ixigo

The only tick I want is a flight TICKet✈️ #bluecheck #BlueTick

— ixigo (@ixigo) April 21, 2023

Acko

Some terms & conditions are unpredictable, but ours isn’t 😉 For insurance you can depend on, #CheckACKO!#BlueTick pic.twitter.com/LBRNl9zook

— ACKO (@ACKOIndia) April 21, 2023

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