About Us
Privacy Policy
Friday, June 2, 2023
No Result
View All Result
Marketing Mind
Advertisement
  • Home
  • What’s Buzzing
  • Marketing
  • Advertising
  • Startup
  • Campaigns
  • Digital Media
Marketing Mind
No Result
View All Result

How Malls Make You Spend More Money

Zainab Kantawala by Zainab Kantawala
April 26, 2022
in Editorial Opinions, Marketing
Reading Time: 2 mins read
A A
0
Share on FacebookShare on Twitter

A number of reasons prod us customers to visit shopping malls. Convenience of finding many things under one roof, the psychological satisfaction when one shops from a mall, a variety of options available for one particular product. Plus, a plethora of food and entertainment options for all ages. These are some crucial factors that tempt consumers to frequent malls and make purchases.

While malls want people to spend more and more, there are certain hacks they resort to, in order to entice customers to make more and frequent purchases. Let’s check a few of these psychological tricks that malls undertake.

1. Not having a clock and windows

Ever wondered how we lose track of time while shopping in a mall. It is often that we forget to look at watches and it is already dark outside. Malls generally don’t have wall clocks or watches installed, so that customers do not realize how much time has already been spent shopping and spending money.

2. A relaxing ambience

Slow music coupled with fragrant surroundings and lighting effects, that soothe our body and calm our minds are often the highlight of malls. People want to stay there a bit longer, thereby increasing the probability of spending more.

3. Stimulate Impulsive shopping

It happens with us more than often, that we end up buying things we didn’t mean to, or don’t intend to. Now malls are designed to do just that. The attractive billboard you find at the entrance, catches your attention and colorful design, clearance sections and sales signs, are all to encourage impulsive shopping.

4. Planned Disorientation

There is something called the ‘Gruen Transfer’. It is what happens to you when you come to a shopping mall with a purpose of buying certain things but end up getting enticed by the appealing products and other factors in the mall, which has you spending more money than you actually intended to spend.
Now, malls are purposely designed to arrange this distraction and baffle you, encouraging more spending.

5. Strategic placement of food court and games center

A lot of us visit shopping malls for the reason-food. A good number of restaurants and fast food outlets have made their rightful place in malls and this allows hosting parties and get togethers at malls too.

But most of these, if not all, are located at the top level of a mall. Ever wondered why? This is to make sure that before reaching your desired stop for food, you have seen a sizeable portion of the mall. This also drives sales, as customers may end up buying something, on being reminded by being displayed!

ShareTweet
Previous Post

How Brands Celebrated Earth Day 2022 With Their Creative Posts On Climate Change

Next Post

Brands That Have Excelled Influencer Live Streamings For Marketing

Zainab Kantawala

Zainab Kantawala

Related Posts

Marketing

Jaguar And Land Rover Unify Into JLR Brand, Embracing A New Identity

Advertising

Gymbox’s Clever Google Ad Campaign Pokes Fun At Competitors

Automobile

From Mercedes to Hyundai: Here Are Some Upcoming SUV Launches in June

Offbeat

Unleashing the Power of React JS: A Comprehensive Guide

Advertising

Revamp To Relevance: A Look At The Top Rebrands Of 2023

Advertising

10 Awesome QR Code Examples From Top Brands

Next Post

Brands That Have Excelled Influencer Live Streamings For Marketing

Recent Posts

  • Rediffusion Red Lab: Chennai Super Kings Has The Most Loyal Fans
  • WPP And NVIDIA Join Forces To Create A Powerful AI-Based Content Engine For Digital Advertising
  • Jaguar And Land Rover Unify Into JLR Brand, Embracing A New Identity
  • AirlineRatings.com Announces The World’s Best Airline For 2023
  • Top 10 Ad Campaigns That Lit Up IPL Season 2023

Categories

  • Advertising
  • Automobile
  • Banking
  • Business
  • Business Models
  • Campaigns
  • Career
  • Creative Ads
  • Cryptocurrency
  • Digital Media
  • Editorial Opinions
  • Education
  • Events & Entertainment
  • Finance
  • Food
  • Health & Medicine
  • Industry
  • Influencers
  • Interviews
  • Lifestyle
  • Listicles
  • Marketing
  • Media
  • Misc
  • Moment Marketing
  • Movie Marketing
  • NFTs
  • Offbeat
  • OTT
  • Partner
  • People
  • Reviews
  • Startup
  • Success Stories
  • Technology
  • Telecom
  • Travel
  • Video
  • Viral Ads Now
  • What’s Buzzing
Facebook Twitter Instagram Youtube LinkedIn
Marketing Mind

Copyright © 2019 RVCJ Digital Media Pvt Ltd

Follow us on social media

Recent News

  • Rediffusion Red Lab: Chennai Super Kings Has The Most Loyal Fans
  • WPP And NVIDIA Join Forces To Create A Powerful AI-Based Content Engine For Digital Advertising
  • Jaguar And Land Rover Unify Into JLR Brand, Embracing A New Identity

©2023 Copyright. RVCJ Digital Media Pvt Ltd.

No Result
View All Result
  • Home
  • Banking
  • Investing
  • Insurance
  • Retirement
  • Taxes

©2023 Copyright. RVCJ Digital Media Pvt Ltd.

 

Loading Comments...