The coronavirus impact has inculcated ‘social distancing’ in everyone to stay safe and healthy till the outbreak subsides. Most countries are under lockdown to prevent the virus from spreading any further. During these tough times, music streaming apps are urging singer and producers to launch new music through their portals and start initiating everything online. They are also arranging for donations and charities, among other things, to help everyone cope up with the loss of business.
Recently, on 29th March, the Indian Music community came up with the ‘Live in your Living Room’ initiative where singers like Armaan Malik, Lisa Mishra and Naezy performed through Live videos. Similarly, BookMyShow also initiated a campaign featuring artists and comedians to perform live through their homes. This included Vir Das, Prateek Kuhad and also the Indian Ocean.
There are quite a few online music streaming apps that are creating interest content to keep everyone engaged and also provide relief during this pandemic.
The nationwide lockdown is on till the 14th of April. Only time will tell if the lockdown will further extend or we will finally see some hope for the safety of everyone in India and the world.
Source: ET Brand Equity