Social Media Marketing has changed a ton in the past few years. Nowadays, brands prefer using funny and interactive ways of promoting their products or services. If you open Facebook or Instagram and scroll your feed right now, there is a big chance that most posts you see are in meme format. Memes have become this much popular because people find them relatable and share with other users. [caption id="attachment_9479" align="aligncenter" width="700"]<img src="https://www.marketingmind.in/wp-content/uploads/2018/05/snapdeal-new-logo-change-700x230.png" alt="" width="700" height="230" class="size-large wp-image-9479" /> <a href="https://mediaindia.eu/wp-content/uploads/2016/12/snapdeal-new-logo-change.png">Source</a>[/caption] E-commerce platform Snapdeal decided to opt for Meme Marketing for promoting its Independence Day sale- Pride Of India. Starting from August 9th, the sale offered a wide collection of products from well-known Indian brands like Bombay Dyeing, Cello, Prestige, Skybags, Campus, and Boat. <h2>Why Meme Marketing?</h2> <img src="https://www.marketingmind.in/wp-content/uploads/2019/08/Meme-Marketing.jpg" alt="" width="500" height="295" class="aligncenter size-full wp-image-31145" /> Meme Marketing was the right option for this sale because being an E-commerce leader, Snapdeal knows that its maximum target audience uses social media regularly. During the sale, Snapdeal chose funny and engaging ways to interact with the audience using games like ‘Spin the Wheel’ and win special discounts or prices up to Rs 1 lakh. Snapdeal even marketed popular selling apparel with slogans like ‘How’s the Josh’. <h2>Ensuring Maximum Reach</h2> To ensure maximum reach, Snapdeal partnered with RVCJ Media. One major reason for picking RVCJ Media is because of its huge follower base which helps in promoting such campaigns using organic reach. Also, a strong multi-platform presence makes RVCJ the best option when it comes to meme marketing. <iframe src="https://www.facebook.com/plugins/post.php?href=https%3A%2F%2Fwww.facebook.com%2FTheRVCJMedia%2Fposts%2F3469481233108220&width=500" width="500" height="638" style="border:none;overflow:hidden" scrolling="no" frameborder="0" allowTransparency="true" allow="encrypted-media"></iframe> The campaign created awareness about the sale using memes around the exciting discounts Snapdeal was offering to its customers. Both static and video memes on popular topics such as Sacred Games and Kabir helped Snapdeal gain maximum engagement. <h2>The Numbers That Matter</h2> Talking about the numbers, the campaign helped Snapdeal get a total reach of <strong>3.4 million</strong> online users with total engagement of over<strong> 1.3 lakh</strong>. What are your views on Meme Marketing? Share your views in the comments section.
