Layasa is a common footwear brand that you can find on the big e-commerce portal, Flipkart. Owned by Harish Dharamdasani, a 30 year old entrepreneur, the pandemic definitely did not do much for the brand which now clocks revenue of at least Rs. 3 crores every month! As the festive season embraces the country, Harish is hopeful that the brand sales will be boosted. The lockdown definitely favored the brand as more and more customers preferred to stay at home and shop online for clothes, shoes, and accessories.
Last year when Layasa had not gained immense popularity, the brand was not equipped enough to meet the high demands and hence went out of stock soon. This year, despite the pandemic, Harish decided to send 70 percent of his stock to the Flipkart fulfillment centers across India to ensure that the brand was geared up and the sales would eventually spike up during the Flipkart Big Billion Days.
The online demand for shoes has increased all the more during the pandemic and even today when the scare has substantially reduced and people are stepping out to lead life according to the new normal. Even though Harish worked with minimum manpower during the pandemic, he managed to send his stocks and thanks to his hindsight, will not be fully prepared for the days to come.
Everything is online these days. Small to big businesses rely on the power of social media including social media and e-commerce platforms to spice up their sales and it has definitely been a fruitful decision for most. You can start off today and expect substantial growth by next year. Harish used to earn Rs. 6000 a month in his first job which slowly grew to Rs. 30,000 per month. His father has a footwear business but his sudden demise caused a lot of pressure on Harish. Thankfully, upon deciding to continue the legacy, Harish has managed to gain full control of his online business of selling Layasa footwear.
We hope this year is fruitful for many businesses by the end of 2020.