Brands have jumped on taking actions after the #BlackLivesMatter movement impacted so many lives and became a topic of talk all across the world. The debate about racism has lead brands to make some changes immediately and even India is experiencing this change.
There is no doubt that stereotypes need to be broken, especially when it comes to beauty products that have been selling items by openly promoting fair skin. Recently, Hindustan Unilever has announced that it would rebrand its skin-lightening cream “Fair and Lovely”
“We’re committed to a skin care portfolio that’s inclusive of all skin tones, celebrating the diversity of beauty. That’s why we’re removing the words ‘fairness’, ‘whitening’ & ‘lightening’ from products, and changing the Fair & Lovely brand name.” the company posted on its social media accounts.
We’re committed to a skin care portfolio that's inclusive of all skin tones, celebrating the diversity of beauty. That’s why we’re removing the words ‘fairness’, ‘whitening’ & ‘lightening’ from products, and changing the Fair & Lovely brand name.https://t.co/W3tHn6dHqE
— Unilever #StaySafe (@Unilever) June 25, 2020
This has triggered different reactions among netizens online:
"Fair & Lovely" wasn't lovely
"Lovely" is Lovely
Step in the right direction
— Save Invest Repeat 📈 (@InvestRepeat) June 25, 2020
It was long overdue @HUL_News. Congratulations on making the right decision.
HUL Rebrands its flagship brand Fair & Lovely. Towards a more inclusive vision of beauty, the co will stop using the word ‘Fair’ in the brand name ‘Fair & Lovely’.
— Harshada Sawant 🇮🇳 (@AEHarshada) June 25, 2020
Fair & Lovely to drop Fair from its name. Huge win.
Now can we talk about skin care clinic chains which offer methods to make ppl fair by peeling skin or some such stuff? I know women who keep getting them done, and skin goes back to normal shade after some time. It's insane.
— Samarpita Mukherjee Sharma 🇮🇳 (@BookLuster) June 25, 2020
Welcome step of HUL by changing the name of Fair & Lovely. Although racism in India could be a problem of next 50 years in India. We have a long path to go crossing discrimination based on religion, caste and Income.
— Abbajaan_Bajane_wale (@STharoar) June 25, 2020
Fair & Lovely no more !!!! And thank God for it. @Unilever set to rebrand (change the name ) of it's bestseller fairness cream.
— Shreya Dhoundial (@shreyadhoundial) June 25, 2020
Even some Bollywood celebs came in support of this decision:
View this post on Instagram
It took a world backlash and the #blacklivesmatter movement to give us a push in this direction. But make no mistake, all of you who have been vocal about the need for a cultural shift in regard to the sale and endorsement of fairness creams in our country contributed to this victory. We have a long way to go in breaking our conditioning of what constitutes for beauty, but this is a small step in the right direction. It’s the starting point to a long road ahead. What a beautiful beginning! #nomorefairandlovely #peoplepower
A post shared by Abhay Deol (@abhaydeol) on
View this post on Instagram
From the time I was growing up I heard this always,”Bonnie is darker than Soni.She is little dusky na?“Even though my mother is a dusky beauty and I look a lot like her.I never knew why that would be a discussion by distant relatives when I was a kid. Soon at 15/ 16 I started modelling and then I won the supermodel contest … all newspapers read … dusky girl from Kolkata is the winner.I wondered again why Dusky is my first adjective ??? Then I went to New York and Paris to work as a model and I realised my skin colour was exotic there and I got more work and attention because of it. Another discovery of mine:) Once I came back into India and film offers started… and finally I did my first film and from an absolute Ajnabee to Hindi film industry …I suddenly was accepted and loved. But the adjective stayed which I started liking and loving by then.DUSKY girl wows the audiences in her debut film. In most of my articles for all the work I did,my duskiness seemed to be the main discussion.. it attributed to my sex appeal apparently.And sexy in Bollywood started getting accepted widely.I never really understood this… To me sexy is the personality not just the colour of your skin…why my skin colour only sets me apart from the conventional actresses at that time.But that’s the way it was.I didn’t really see much of difference but I guess people did.There was a strong mindset of Beauty and how an actress should look and behave.I was DIFFERENT as it was pointed out. Didn’t really stop me from being and doing all that I loved. Well you see I was confident and proud of who I was from childhood.My skin colour didn’t define me … even though I love it and wouldn’t want it to be any different ever. Many skin care endorsements with loads of money was offered to me in the last 18 years ( some were very tempting)… but I stuck to my principle always. All this needs to stop. This wrong dream that we are selling … that only fair is lovely and beautiful when the majority of the country is brown skinned. It’s a deep rooted stigma. It’s a mammoth step from the brand… and other brands should follow in the same footsteps soon🙏
A post shared by bipashabasusinghgrover (@bipashabasu) on
— TheRichaChadha (@RichaChadha) June 26, 2020
Also recently matrimonial site Shaadi.com also removed skin color filter, according to reports.