Broadcast Audience Research Council (BARC) India is a Joint Industry Body founded by stakeholder bodies that represent Broadcasters, Advertisers, and Advertising and Media Agencies.
BARC India is also the largest measurement company of its kind in the world with a panel size of 180,000 individuals. The brand has recently released its report of top brands, advertisers, and channels for the 1st week of 2022.
Top 10 Advertisers Across Genre For Week 1 Of 2022
The two brands that have competed closely through the year 2021 were HUL and Reckitt Benckiser India Ltd. While HUL was on the top throughout the year, RB took the lead in the last two weeks.
At the beginning of 2022, HUL was again able to secure the no. 1 position with an ad volume of 4551.67 (‘000 seconds). Reckitt Benckiser India Ltd followed the HUL’s lead with 3022.09 (‘000 seconds).
Ponds India, Brooke Bond Lipton India Ltd, and Cadbury’s India Ltd were the top five advertisers of the week with an ad volume of 1160.97 (‘000 seconds), 1041.81 (‘000 seconds), 892.42 (‘000 seconds) respectively. Procter & Gamble, Godrej Consumer Products Ltd, ITC LTD, Amazon Online India Pvt LTD, and Colgate Palmolive India Ltd were the remaining five names on the list
Top 10 Brands Across Genres For Week 1 Of 2022
The beginning of 2022 saw a considerable increase in sanitary and disinfecting products. Harpic Power Plus 10X Max Clean was the number 1 brand in terms of viewership with a total of 608.55 (‘000 seconds).
Dettol Antiseptic Liquid had 550.43 (‘000 seconds) ad volume and stood in a second position, Horlicks stood on the third spot with an ad volume of 356.19 (‘000 seconds). Dettol Toilet Soaps & Lizol All In 1 took the fourth and fifth positions with an ad volume of 321.47 (‘000 seconds) and 301.73 (‘000 seconds) respectively.
Clinic Plus Shampoo, Harpic Bathroom Cleaner, Vanish OXI action, Ultratech Cement, and Almond Board Of California where the remaining five brands to feature on the top 10 list.