With 7 young models, Salman Khan the brand owner of Being Human Clothing launched its Autumn Winter Campaign #BeAllHeart.
The #BeAllHeart campaign is targeted at the millennials and hence the visuals are fun and candid, wherein the key message is to live life to the fullest. The tagline echoes the same emotion “Wear it. Flaunt it. Be Yourself. Be All Heart. Visuals of the models dancing, having fun and candidly enjoying life are the focus.
The campaign is focused on 5 fashion trends and latest style statements that the youth can relate to; Plaids, Athleisure, Basics, Denims, and Winter Layering. In order to amplify the campaign, series of digital and in-store legs are also planned. They also aim to give this community a identification and call them the #BHTribe
Reflecting on the campaign, Salman Khan added, “Nobody likes being told who they should be, what they should wear. I know I don’t. Our new campaign basically tells you to be yourself; as far as you are not troubling anyone.”
Manish Mandhana, CEO of The Mandhana Retail Ventures Ltd, the global licensee for Being Human Clothing, said, “The campaign #BeAllHeart resonates with the aspirational and young India who form our key target audience. With its central idea being as simple as ‘being yourself’ we want to encourage our consumers to be bold with their choices, wear whatever they want, whenever they want. Because this season, we are celebrating the most fashionable thing – our customers! From launching our brand e-commerce website to entering different markets across the country this financial year has been really good for us and we are excited for the further developments the brand has to unfold.”
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WIN Free Being Human Gift Vouchers worth Rs 25,000 this festive season! Now that we got your attention – it's time to tell you how to win it! 👉 Head to your nearest Being Human store and style yourself in from our latest Autumn Winter 2018 Collection 👉 Take a photo of yourself sporting this style and upload it on Instagram. 👉 Use the caption: My #AllHeartMoment with @beinghumanclothing 👉 Our stylists will select 1 lucky, best-dressed winner from anywhere in India to win the grand prize! Get Clickin’ PS: More points for getting your friends to join in 😉 Campaign end date: 4th November 2018 T&C: https://bit.ly/2Apy16h
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Personal style sessions or getting featured in a video or taking home a memorabilia, the brand has planned various activities to attract and keep the audience amused.
The brand has already launched a digital campaign through which they are inviting the audience for a styling session at the Being Human stores. They are also inviting entries for people to get featured in the Being Human Clothing’s Instagram feed by sharing their images of them expressing the #BeAllHeart essence. Mumbai people get a little more edge as quirky photo booths are installed at the stores where people can get their pictures clicked and take them back home.