One can always trust Hyundai to come up with new initiatives, that go a long way in preserving environment, by using out of the box ideas. In its third edition of Re:Style, their upcycled fashion project, the company had used discarded materials during the process of automobile manufacturing to make sustainable fashion.

The South Korea automotive giant, passionately believes in the concept of environmental sustainability, and is taking steps towards minimizing the negative impact of waste on the environment.

Partnering with select fashion shops L’Eclaireur and Boontheshop, the Re:Style 2021 had been launched in Seoul and Paris. The collection was made of 12 items that were manufactured using rejected material from automobiles. It comprised of jackets, sweatshirts, long and short pants and hoodies. It was a limited edition that ran online till 10th October 2021.

The materials used to make the limited fashion line were used from unused items, like airbags and seatbelts, which were in fact originally made from eco-friendly materials. The collection was promoted online with influencers highlighting the company’s philosophy.
The gains from this project will be utilized in financing other sustainable initiatives by the company. Hyundai has committed to becoming more sustainable, like aiming for net-zero carbon emission and also venturing into electric cars.

“We hope this project serves as a focal point for young customers worldwide to understand the impact of manufacturing leftover materials on our environment and how we can creatively and practically reutilize them.” said Thomas Schemera, global chief marketing officer and head of the customer experience division of Hyundai Motor Company.

This shows how committed the companies are towards eco-friendly manufacturing and collaborating with environmentally conscious consumers.