A lot of times marketing agencies and brands find themselves in a difficult situation when there is some typo or a printing mistake in the creative copy of the advertisement or a product. We have seen many brands & agencies facing trolls and backlash from the customers but what IKEA did with their recent printing mistake teaches a lesson to all of us on how to act in such cases.
IKEA Singapore got to know about a spelling mistake on their KLAMBY cloth bags but the team was smart enough to turn it into a limited edition product. The error revealed when customers noticed the URL below the IKEA logo had “www.ikea.co.sg” instead of “www.ikea.com.sg”.
IKEA acknowledged the error and made a description tag for the products which read “KLAMBY. LIMITED UNIQUE ALAMAK…” followed by the phrase “At IKEA, it’s OK to make a mistake”. The retail company did the same for online buyers by adding this text in the description region of the product.
Online sources reported that IKEA officials said that “It will be a waste to throw out thousands of reusable bags in perfect condition.”