Meme marketing is suddenly picked up its pace in India and brands are using the power of social media to full advantage. Recently, Gully Boy and “Really, Really” memes went viral with brands showing their creativity.

To follow this trend, IndiGo thought it would be really innovative to ask passengers questions using memes. After all, we all are familiar with the meme language these days.

For those who still don’t know about this meme, the “Really, really,” meme involves someone using multiple “Really-s” in order to focus on the importance of something.

IndiGo used the same to ask their passengers why they always liked to stand up when the seatbelt sign is on. The marketing team would have thought it as an engaging post, but clearly, it backfired.

Here’s the meme:

We
really
really
really
really
really
really
really
really
really
really
really
really
really
really
really
really
really
really
really
want to know why people stand up even when the seatbelt sign is on! 🛫

— IndiGo (@IndiGo6E) February 6, 2019

Now, look at how online users reacted:
1.

Bcz of ur customer service as they don’t allow passengers to board the flight even if they are a minute late. So rushing has become a part of their blood whilst travelling via indigo

— Shikha Prabhakar (@Shikhzii) February 7, 2019

2.

Bit late to wonder at that.
Should've thought of it before starting an airline in India.

— ✤ Moue (@lunaticleanwitt) February 7, 2019

3.

We really want to know why we first pay to get tickets then to get seats also????????

Why the staffs are arrogant

Why there is always a long queue to get boarding pass.

Why our luggage is not handled carefully even it's marked as fregile.

Why ……………..
Why………..

— Sαηdεεp Kumαr | 👓 (@sandeepkumar_5) February 8, 2019

4.

https://twitter.com/ashishdhariwal/status/1093376032474681344

Also Read: Why IndiGo & SpiceJet Are Charging Passengers During Web Check-in. Explained