For Women’s Day, brands honor women’s tenacity and unbreakable spirit by honoring their capacity to overcome challenges and break stereotypes.
There is no denying that during the past ten years, progress has been achieved in terms of the representation of women and overall prospects in the workplace, but considerable obstacles and disparities still exist.
A recurring topic in International Women’s Day campaigns is the need for women to be recognized in stereotypically male-dominated fields.
In honour of International Women’s Day, Marketing Mind examines some of the most beautiful brand initiatives that seek to eliminate gender discrimination.
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