British luxury fashion house Jimmy Choo is known the world over for its eclectic collection. Their distinctive style and beautiful designs can make hearts skip a beat, winning attention of the famous and well-known the world over. And this time, for their yet another seasonless line titled “The Core Collection”, the brand has roped in and collaborated with Indian film producer and Anil Kapoor’s daughter, Rhea Kapoor.
The collection in question exhibits a wide variety of handbags, shoes and wallets priced from INR 50,800. It was launched earlier in the year on a global level. Rhea Kapoor has styled the collection and even modelled for the campaign. This digital campaign shows Kapoor presenting the brands’ products across three varied shades- Crystal, Pearl and Monogram. It is marketed and distributed by Reliance Brands subsidiary- Genesis Luxury, which distributes other brands like Bottega Venetia, Hugo Boss and Paul Smith too.
According to Sandra Choi, Creative Director, Jimmy Choo, “The collection pinpoints the fundamental visual DNA of the brand that they will reinforce and return to every season. It is a distillation of our essence. It’s who we are. Its iconic style lays the foundations for a modern accessory wardrobe addressing every function from day to night, formal to the casual, city to beach.” The collection offers glamour, anytime and anywhere.
Apart from being a film producer, Rhea Kapoor owns a fashion line by the name “Rheson”, which she runs in partnership with sister Sonam Kapoor. This collaboration of Jimmy Choo with an Indian, shows how India is managing to grab attention in the fashion world, globally.