Marketing Mind
Newsletter
  • Home
  • Advertising
  • Marketing
  • Media
  • Business
  • What’s Buzzing
  • Millennial Achievers
  • More
    • All
    • Case Studies
    • Celebrating Women Leaders
    • Guest Posts
    • Podcast and Video
    The Phygital Revolution: Merging Physical & Digital Retail

    The Phygital Revolution: Merging Physical & Digital Retail

    Regional Content + AI = The Next Growth Engine In Influencer Marketing

    Regional Content + AI = The Next Growth Engine In Influencer Marketing

    From Algorithms To Intelligence: AI SEO Redefines The Approach In 2026

    From Algorithms To Intelligence: AI SEO Redefines The Approach In 2026

    Balance Isn’t Found, It’s Built: Nando’s Anushree Bose On Life, Leadership & Letting Go

    Balance Isn’t Found, It’s Built: Nando’s Anushree Bose On Life, Leadership & Letting Go

    Sunakshi Soni, Andaz Delhi, Hyatt, Director Marketing & Communications, Sunakshi Soni Andaz Delhi, Hyatt India, luxury hotels India, hospitality marketing, brand communication, hotel marketing, Quirk Brand Consulting, Stanley Communications

    Zero to Viral: A Roadmap That Actually Works

    Festive Glow-Up: Experiential Campaigns & Instant Deliveries Drove Fashion Growth

No Result
View All Result
  • Home
  • Advertising
  • Marketing
  • Media
  • Business
  • What’s Buzzing
  • Millennial Achievers
  • More
    • All
    • Case Studies
    • Celebrating Women Leaders
    • Guest Posts
    • Podcast and Video
    The Phygital Revolution: Merging Physical & Digital Retail

    The Phygital Revolution: Merging Physical & Digital Retail

    Regional Content + AI = The Next Growth Engine In Influencer Marketing

    Regional Content + AI = The Next Growth Engine In Influencer Marketing

    From Algorithms To Intelligence: AI SEO Redefines The Approach In 2026

    From Algorithms To Intelligence: AI SEO Redefines The Approach In 2026

    Balance Isn’t Found, It’s Built: Nando’s Anushree Bose On Life, Leadership & Letting Go

    Balance Isn’t Found, It’s Built: Nando’s Anushree Bose On Life, Leadership & Letting Go

    Sunakshi Soni, Andaz Delhi, Hyatt, Director Marketing & Communications, Sunakshi Soni Andaz Delhi, Hyatt India, luxury hotels India, hospitality marketing, brand communication, hotel marketing, Quirk Brand Consulting, Stanley Communications

    Zero to Viral: A Roadmap That Actually Works

    Festive Glow-Up: Experiential Campaigns & Instant Deliveries Drove Fashion Growth

No Result
View All Result
Marketing Mind
No Result
View All Result
Home Marketing

Jio’s Growth Hacking Strategy Makes Airtel Lose Its 10 Years Old Customer

Shubham Sachdeva by Shubham Sachdeva
July 16, 2018
in Marketing
A A

There is no doubt that the introduction of Reliance Jio has transformed the telecom market by providing best data plans for users. Jio has overpowered other brands too in many aspects and even players like Airtel, Vodafone and Idea are feeling the heat as they have lost customers because of Jio in a very short span of time.

Source

Customers have now started to show their disappointment over Airtel’s services and there are several examples which prove that Jio is becoming the “Customer-friendly” brand. A customer named Amardeep Singh took to Twitter to express his anger over Airtel.
He wrote: I am writing this post to highlight this to everyone that how irresponsible, arrogant and inefficient you have become! Refer below details:
I have been using Airtel from more than 10 years and in the month of May I went to Airtel center to link my Aadhar Card wherein one of your representative told me about Family Plan offer. I opted and included my secondary Airtel number (9650011886) in Family Plan offer. As part of offer, i am entitled to 50 GB of data per month. However, till date, forget 50 GB, Data services are not even running on the secondary number!! Complaint in this regard was first submitted on 27th May. Airtel representative suggested different workarounds which were tried many times but nothing worked out. As a last resort, they asked me to get the SIM checked at Airtel’s center and get it replaced if the problem persists. As you might have guessed correctly, I got the SIM replaced. However, even that didn’t work!! Subsequent complaints were made after that. Below are the dates on which the complaints were made.
28th May, 1st June, 29th June, 30th June, 1st July, 3rd July, 6th July, 9th July, 15th July- last and final complaint as I had enough!!

@Airtel_Presence @airtelindia @JioCare @reliancejio pic.twitter.com/WFuKVrzMjW

— Amardeep Singh (@Amar_Chhabra) July 15, 2018

Jio was quick to recognise the opportunity and a representative from the company replied

Thanks for tagging us. Hi @Amar_Chhabra We’d be happy to have you in our Jio family. Kindly DM your complete name, number to be ported, email ID and address (state & PIN code) to assist you further – Vidyanand

— JioCare (@JioCare) July 15, 2018

Amardeep was happy to pick Jio and he shared his details right away:

@JioCare thanks for replying. Here is the detail you required. pic.twitter.com/uWPVSx3kPp

— Amardeep Singh (@Amar_Chhabra) July 15, 2018

Jio greeted him and ensured to do the necessary process at the earlist.

Thank you for sharing the details. Your details have been forwarded to our team. We will get back to you at the earliest. Appreciate your patience – Vidyanand

— JioCare (@JioCare) July 15, 2018

This is not the first case when Jio has made Airtel users to switch their networks. Earlier a customer named Shubham Sahoo had also expressed his disappointment and Jio ended the whole thing by making him use Jio. You can check the below tweets to read the whole convo between Shubham, Airtel and Jio.

@Airtel_Presence Really very bad service in my village pin:-766106.I’m going to Port from Airtel to jio. Num:-7894587277 jio.@reliancejio

— Subham Sahoo (@SubhamS07117302) May 31, 2018

Hey, allow me to change your mind, we want you to stay with us. Let me discuss with you over a call. – Sunil

— Bharti Airtel India (@Airtel_Presence) May 31, 2018

No i can’t allow to change my mind , because it’s my mind not a dress. But i give a chance to change your service to a better way.

— Subham Sahoo (@SubhamS07117302) June 2, 2018

Thank you for showing interest in Jio. We would be glad to have you onboard. Please DM the applicant’s full name, email ID and state name along with the area PIN code to assist you with the Port in procedure – Vinay

— JioCare (@JioCare) June 1, 2018

Subham sahoo
[email protected]
Pin:-766106

— Subham Sahoo (@SubhamS07117302) June 2, 2018

Thank you for sharing the details. We have forwarded the details to the relevant team and they will contact you at the earliest – Abhilash

— JioCare (@JioCare) June 2, 2018

Jio knows how to play smartly in the competitive telecom market. The same was proved when Paytm chief Vijay Shekhar Sharma tweeted a screenshot of his Airtel mobile application and said

Source

Here is that surprise data offer in app (yet not active) @LiveFromALounge
That’s 6GB while need was of 20-30 GB ! pic.twitter.com/PUBzfAWVEr

— Vijay Shekhar (@vijayshekhar) March 5, 2017

Replying to this, Jio offered him 56GB mobile broadband plan for Rs 499 and tweeted “@vijayshekhar Ab aur koi nahi (Now no one else)…#Jio Karo! (Do Jio) Why pay 2999 when u can get 56GB @499 without calling us,”

. @vijayshekhar Ab aur koi nahi… #Jio Karo! Why pay 2999 when u can get 56GB @ 499 without calling us. 🙂

— Reliance Jio (@reliancejio) March 5, 2017

Shekhar accepted the offer with joy as he wrote : “Now that you have said it, will get a #jio life flavour soon.

/ now that you have said it, will get a #jio life flavour soon 🙂 @reliancejio

— Vijay Shekhar (@vijayshekhar) March 5, 2017

We appreciate how Jio is serving customers in such an efficient manner using the growth hacking strategy. Other companies should learn from Jio if they want to win the hearts of customers as fooling them is not a good idea to stay in the market.

Related Posts

House Of Beauty Targets 250 New Retail Stores In Metros & Tier 2 Cities Over Next 2 Years: Medhavi Nain
Feature

House Of Beauty Targets 250 New Retail Stores In Metros & Tier 2 Cities Over Next 2 Years: Medhavi Nain

by Tanishka Tyagi
December 5, 2025

The Indian beauty market has witnessed a dramatic evolution in recent years, driven by digitally savvy, aspirational consumers seeking authenticity,...

India Registers First Smell Trademark For Japanese Company’s Rose-Scented Tyre
Marketing

India Registers First Smell Trademark For Japanese Company’s Rose-Scented Tyre

by MM Desk
December 5, 2025

India has accepted its first smell mark application for advertisement, with the Trade Mark Registry acknowledging a Japanese company’s trademark...

Latest

Netflix Acquires Warner Bros. In $82.7 Billion Deal

Netflix Acquires Warner Bros. In $82.7 Billion Deal

December 5, 2025
From SRK In The Desert To Alpenliebe’s Sweet Diplomacy: The Week’s 7 Unmissable Campaigns

From SRK In The Desert To Alpenliebe’s Sweet Diplomacy: The Week’s 7 Unmissable Campaigns

December 5, 2025
How vivo Took Its Launch To The Skies With A Drone Spectacle For The X300 Series

How vivo Took Its Launch To The Skies With A Drone Spectacle For The X300 Series

December 5, 2025
From Broadcast To Unicast: Prime Video Explores Personalised Streaming For India At CII Big Picture Summit 2025

From Broadcast To Unicast: Prime Video Explores Personalised Streaming For India At CII Big Picture Summit 2025

December 5, 2025
Prime Video’s Nikhil Madhok Says Indian Streaming Still Awaits A Homegrown Superhero CII Big Picture Summit 2025

Prime Video’s Nikhil Madhok Says Indian Streaming Still Awaits A Homegrown Superhero: CII Big Picture Summit 2025

December 5, 2025
Digital Media Projected To Capture 42% Of India’s E&M Market By 2029, Led By OTT, Gaming & Music: PwC

Digital Media Projected To Capture 42% Of India’s E&M Market By 2029, Led By OTT, Gaming & Music: PwC

December 5, 2025
Facebook X-twitter Instagram Youtube Linkedin
Discover the latest trends in Marketing, Advertising, Startups & Media.​
  • About Us
  • Millennial Achievers
  • Contact Us
  • Privacy Policy
  • Become a Guest Contributor
  • About Us
  • Millennial Achievers
  • Contact Us
  • Privacy Policy
  • Become a Guest Contributor

To Advertise & Collaborate With Marketing Mind, Contact Us Here.

Subscribe to our newsletter for exclusive content.

By continuing you agree to our Privacy Policy & Terms & Conditions

 

©2025 Copyright. RVCJ Digital Media Pvt Ltd

To Advertise & Collaborate With Marketing Mind, Contact Us Here.

Subscribe to our newsletter for exclusive content.

  • About Us
  • Contact Us
  • Become a Guest Contributor
  • Terms & Conditions
  • Privacy Policy
Facebook X-twitter Instagram Youtube Linkedin

©2024 Copyright. RVCJ Digital Media Pvt Ltd

Welcome Back!

Login to your account below

Forgotten Password? Sign Up

Create New Account!

Fill the forms bellow to register

All fields are required. Log In

Retrieve your password

Please enter your username or email address to reset your password.

Log In
No Result
View All Result
  • Home
  • Advertising
  • Marketing
  • Media
  • Business
  • What’s Buzzing
  • Millennial Achievers
  • More

© 2025 RVCJ Digital Media Pvt Ltd.

This website uses cookies. By continuing to use this website you are giving consent to cookies being used. Visit our Privacy and Cookie Policy.