After a really long wait, Spotify has managed to enter Indian market with its services. If you don’t know about Spotify, let us tell you that this Sweden based app has the most number of subscribers among all the music service providers globally. To give you an idea, it has over 207 million total monthly active users, including 96 million paying subscribers.
The company has rolled out its premium plans at Rs. 119 ($1.67) per month and the music provider seems to be a bit late when comes too Indian market because the current market is dominated by big players like Apple Music, Google Music, Amazon Music and domestic players like JioSaavn and Gaana.
Knowing the news of Spotify’s launch in Indian market, JioSaavn was quick to latch on the opportunity of welcoming its new rival. The company chose the Bollywood way to welcome Spotify as the social media team of JioSaavn wrote
Welcome to India, @spotifyindia 🇮🇳
We’re bringing the hits, you bring the moves. 🎵 Aao kabhi haveli pe?
#LetsPlay
A link of “The Indian Party List-Hindi Playlist” was also added. Below you can see the complete tweet:
Welcome to India, @spotifyindia 🇮🇳
We're bringing the hits, you bring the moves. 🎵 Aao kabhi haveli pe? #LetsPlay https://t.co/7laNyw3l3Q
— JioSaavn (@JioSaavn) February 27, 2019
Spotify was quick to see this and came up with a similar response. Along with the link of the song “Abhi to party shuru hui hai”
*knock knock*
“Who’s there?"3 Billion Playlists.
*cue music*https://t.co/wgcKMP5pbw
— Spotify India (@spotifyindia) February 27, 2019
JioSaavn continued the charm of this conversation with another savage reply.
That sounds 'Perfect' 🧡
Let's slow dance to this? 💃🕺https://t.co/4a7frVsn0Z#LetsPlay
— JioSaavn (@JioSaavn) February 27, 2019
We just love the way how companies are using Twitter marketing to grab attention of online users. Being active on social media platforms has become a part of their marketing strategy now.
Also Read: Jio Once Again Trolls Airtel & Other Rivals With Valentine’s Day Wishes, Twitter Is Loving It.
