In a world that is changing abruptly, brands are looking for ways to adapt according to the preferences of consumers. From new product launches to futuristic visual identities, companies have become more open to experimentation than any other period in the past.
With a similar approach, world’s leading healthcare giant, Johnson & Johnson, has replaced its iconic logo which has been the face of the brand since 1887, with a modern and futuristic look. The company has even decided to combine its businesses under the Johnson & Johnson name. CEO Joaquin Duato shared the update on his LinkedIn account. Have a look:
The original logo will still be seen on consumer products like baby shampoo from Kenvue, a company that recently got separated from J&J. Although the company has achieved huge success with consumer-based products, but they are also looking to focus more on pharmaceuticals and medical devices and this new visual identity will play a crucial role in this shift.